April 23rd is celebrated as World Book Day. The date was declared in 1995 by the United Nations Educational, Scientific and Cultural Organization (UNESCO) to pay tribute to works and authors from around the world, in addition to encouraging access to reading. Great names in literature are revered on this day to recognize the reach of books responsible for creating links between the past, present and future, building a bridge between generations and cultures.
To celebrate the date, founders, CEOs and C-level executives of companies like Bemobi, Cenp, KaBuM!, Grandma, OmniChat, Revo, Simpress,SIS Innov & Tech,Sólides and Superlógica, indicate what your current reading tips are or those that are most significant in your repertoire. The works are part of their personal and professional journeys, in which they contributed with reflections, learnings and even in decision making
The recommendations range from classics, best sellers, highlights of our country and international, even news on shelves or virtual shelves. The selection is a good choice for those who want to start new readings and build a high-level collection. See the list below
Book tip: Companies made to succeed, by Jim Collins
The book 'Companies Made to Win' presents inspiring examples that illustrate how to build and maintain a successful organization. It also shares powerful lessons on leadership and building strong teams, that directly reflect on the development of professionals and the company. He shows that success comes from humble leaders, more determined, and the concept of 'the right person in the right place' reinforces the importance of aligning individual purpose with the company's objectives, something essential for everyone to prosper. For me, it is a reminder that brilliant careers are built where there is culture, vision and, above all, people committed to evolving together.”
Fabiano Ferreira, Logistics and Transportation Director at KaBuM
Book tip: "Stolen Focus: The Attention Thieves of Modern Life", by Johann Hari
The book details the author's sabbatical experience with a non-digital routine, addressing behavioral issues of the modern world in the face of excessive technology use. Hari addresses the anesthetic impact that this excess has on the human being and its consequences such as sleep disturbances and increased anxiety, correlating the material with scientific research. All of this in an accessible language and exciting reading.”
Fabio Gabaldo, KaBuM Business Director
Book tip: "Outlive: The Art and Science of Living Longer and Better", by Peter Attie and Bill Gifford
I highly recommend reading for everyone working in high-pressure environments. This book has a very broad and holistic perspective on our most precious asset, which is health. Five important pillars of health are mentioned here: physical exercise, sleep quality, nutrition, supplementation and emotional health. Nowadays, with the excess of information and pressure in the corporate environment, taking care of yourself and prioritizing yourself are the first steps not only for your personal success but also for your team and your company.”
Georgia Rivellino, Marketing director, Simpress Products and Solutions
Book tip: "The courage to be imperfect: how to accept your own vulnerability", overcome shame and dare to be who you are, by Brené Brown
"The courage to be imperfect" marked a turning point in my career. I always considered showing vulnerability to be something negative, especially for being a woman, associating this with the idea of fragility or lack of mastery. Brené Brown shows exactly the opposite: that vulnerability is an essential strength for personal growth and building genuine relationships. The book explores how, by accepting our flaws and limitations, we free ourselves from shame, allowing to live a more authentic life
Mauricio Trezub, CEO of OmniChat
Book tip: "Playing to Win: How Strategy Really Works", from A.G. Lafley and Roger L. Martin
"Play to win" offers a clear and straightforward approach to creating effective strategies. The authors turn complex concepts into something practical, presenting a structured process for strategic decision making. I like that Procter & Gamble's examples show how these strategies can be successfully implemented, regardless of the size or sector of the business
Book tip: "7 Powers: the foundations of Business Strategy", by Hamilton Helmer
"7 Powers" presents seven sources of strategic power that can ensure lasting competitive advantage. The book offers a new perspective on how to build solid strategies, goes beyond traditional approaches. Clarity of concepts and emphasis on creating sustainable competitive advantage are fundamental for entrepreneurs seeking long-term success
Ale Garcia, co-founder and co-CEO of Sólides
Book tip: "Outsiders: Eight Unconventional CEOs and Their Radically Rational Plans for Success", by William N. Thorndike
The book dismantles the myth of the charismatic CEO and shows, with data and real stories, how some of the most successful leaders in American business history built extraordinary value not with inspiring speeches, but with disciplined financial decisions, independent thinking and focus on allocating capital rationally. The work reveals a discreet leadership model, efficient and deeply strategic, showing an alternative way to the traditional management method. The combination of this strategy with great energy, aligned with a transformational and inspiring goal, is super powerful
Pedro Ripper, co-founder and CEO of Bemobi
Book tip: "The end of the world is just the beginning", by Peter Zeihan
The end of globalization scenario, approached in the book, became even more relevant with the recent global tariff war initiated. The book encourages reflection on how to review business strategies and understand local dynamics in the face of uncertainties.”
Book tip: "The Next Wave: Artificial Intelligence Power and the Greatest Dilemma of the 21st Century", by Mustafa Suleyman and Michael Bhaska
The book discusses how Artificial Intelligence is transforming our lives and businesses, bringing valuable insights to anticipate trends in a rapidly changing environment and reinforcing the importance of continuous learning and adaptation.”
Rodrigo Otavio Nascimento, CFO of Revo
Book tip: "The Wealth of Nations", by Adam Smith
A classic that withstands time. Adam Smith reminds me that, behind the numbers and models, there is human nature and the pursuit of collective prosperity. I always go back to him to understand how incentives shape markets — and how this still reverberates in business decisions today
Book tip:Capitalism in the Surveillance Era, by Shoshana Zuboff
A book that redefines how we perceive value in the 21st century. Zuboff shows how data has become a central asset in business decisions and the digital economic model. For C-levels, it is a provocative and necessary reading to understand the new growth engines, the dynamics of technological power and the role of leadership in this constantly changing scenario
Talita Zampieri – CMO of Superlógica Group
Book tip: "Ensemble" – From Solo to Symphony – by various authors
The project, that has coordination of the movement 'One Goes Up and Pulls the Other', presents inspiring stories of 139 women, that bring real stories of overcoming, leadership and resilience, transcending borders and generations, and that I had the pleasure of collaborating. In addition to real stories of women who are transforming the world in various fields, in my chapter I encourage leaving seeds of self-love and wisdom planted in the soil of time, with courage to truly know oneself.”
Book tip: "Make It Happen" (Lean In), by Sheryl Sandberg
This book is straightforward, inspiring and full of real experiences. Sheryl, ex-COO do Facebook/Meta, bring personal stories with data and research about women's space in the labor market, focusing on how women can achieve and exercise leadership without giving up who they are. A piece of advice I carry in life is 'sit at the table', that showed me how important it is for a woman to take the lead, to position oneself, raise your hand and propose ideas and solutions wherever you are.”
Book tipOswald de Andrade, Wild Mau, by Lira Neto
Very well written, rescues the history of São Paulo, of our city's culture, of the 22 Art Week, The Anthropophagic Movement, your passion for Tarsila do Amaral, your pieces, books and controversies, showing how the elite behaved and influenced behavior, the arts, the dance, the theater, the press and politics
Thiago Cappi, CEO of SIS Innov & Tech
Book tip: "Evaluate What Matters", by John Doerr
This book is an excellent introduction to OKRs (Objectives and Key Results), and shows how companies like Google and Intel successfully applied this methodology. The main feature of the book is practicality: it offers clear and real examples that help understand how to align teams and generate focus. This is the ideal reading for those seeking strategic clarity, measurable goals and a culture of accountability for your company.”
Book tip: "The rule is to have no rules", by Reed Hastings & Erin Meyer
This book is a fascinating study of Netflix's culture, based on freedom with extreme responsibility. The collaboration between Reed Hastings (CEO of Netflix) and Erin Meyer (organizational culture expert) brings a unique combination of practice and theory. The book shines when it shows the "cultural shocks" and how Netflix adapts (or imposes) its culture in different countries. Ideal for leaders who want to challenge traditional structures and build bold cultures.”
