The Great Place To Work®, global consultancy that works with the mission of building a better society, transforming each organization into a "Great Place To Work for All", has just released the 11th edition of the award for the 60 Best Companies to Work For Retail ranking. The winners were divided into four categories: Small, Media, Large and Super Large
The winning companies are distributed across 12 Brazilian states, with a highlight on the southeast region with 28 awarded companies, and have, on average, 41 years of existence
One of the highlights of the study is that among the 60 companies awarded in 2024, the hybrid work model, that combined in-person and remote work, remained at 77%, just like in the 2023 edition. The practice of reducing working hours had a slight decrease in the two analyzed years, from 17% in 2023 to 15% in 2024, indicating that this initiative is still offered by a limited number of companies
The proportion of organizations that offer flexible hours to employees increased from 67% in 2023 to 73% in 2024, indicating a positive trend in allowing greater autonomy to employees. On the other hand, the offer of home office has seen a slight decrease, from 80% in 2023 to 77% in 2024, what can reflect an adjustment in remote work policies as companies seek to balance in-person and remote practices. These data highlight the ongoing adaptation of companies to meet the needs of employees while adjusting their flexibility strategies
Another point that stands out in the research is the profile of employees among the winning companies. There is a strong female participation, of 53%, however, in high leadership positions, women occupy only 28%. Following in this direction, among the CEOs of the award-winning, 85% are men, reflecting a low representation of women in the highest levels of leadership. This highlights the importance of implementing initiatives that promote gender equality and encourage women's advancement to executive positions
The adoption of mental health and well-being practices has remained high, with 95% of the companies that achieved the GPTW seal implementing these actions
The study also shows that companies' practices when employees have children, 8% of the Best Companies to Work For offer maternity leave longer than the 120 days required by law. For paternity leave, the period required by law is 5 days, and 37% of companies offer more time than that
The GPTW survey shows that 35% of the awardees excelled in sustainability actions, a 7% increase compared to the 2023 study. Among the recognized, 17 are signatories of the UN Global Compact (United Nations), worldwide recognized initiative of corporate sustainability
Regarding voluntary turnover in the awarded organizations, there was a growth of 14% in 2022 to 18% for this year. Despite this increase, it is important to highlight that these rates still represent a low voluntary turnover compared to many organizations in this sector
GPTW concluded in this year's ranking that 67% of companies use mentoring programs for the development of their employees. However, there is a disparity compared to coaching programs, offered by only 23% of companies
When it comes to benefits, 55% of the Best Companies to Work for GPTW Retail offer scholarships for undergraduate or graduate courses and 63% have a corporate university. In addition to these indicators, 33% of the awarded companies offer language courses and 30% provide funds for employees to use in the development program of their choice
Check out the full study at the link below:
https://conteudo.gptw.com.br/estudo-varejo-2024
