With a background that blends journalism, music, immigration and motherhood, journalist Carol Tavares has just released the e-book"How to be human among algorithms". The work proposes a new way of thinking about content marketing, uniting strategy, sensitivity and purpose. The publication is a direct response to the exhaustion of automatic formulas that have taken over social media
We don't need more posts saying the same old thing, with an automatic tone of voice. We need messages that truly touch someone, generating connection and turning the audience into people who want to join the brand, Affirms Carol, what translates in the e-book your experience of over 15 years with communication and audience behavior. With accessible language and practical examples, the author invites small businesses, creators and self-employed professionals building a digital presence with more authenticity and less anxiety
Divided into goal-oriented chapters, the book explores from creating content with purpose to consciously engaging with algorithms. There are still self-knowledge tips based on studies, with the goal of teaching how to communicate genuinely and sell at the same time. Authenticity has become a trend – still good! But it is still being misunderstood. It's not about exposing everything, but to position oneself with clarity and coherence, score the author
The e-book is already available for online purchase on Kindle (Amazon) and marks the beginning of a series of projects by the journalist focused on creating soulful content
