A CleverTap, specialized platform in digital marketing and user engagement, was recognized by Gartner® as a Niche Player in the Magic Quadrant™ for personalization engines. The evaluation was based on specific criteria that analyzed the Integrity of Vision and the Execution Capability of the company. The reports are based on rigorous and fact-driven research in specific markets. They provide a broad view of the relative positions of suppliers in high-growth markets with strong differentiation among competitors
This recognition reflects CleverTap's strengths in providing personalized experiences to customers, in addition to its innovative capabilities driven by AI and the focus on sectors such as financial services, retail and entertainment. The company's personalization toolkit includes a customer data platform (CDP), user and product analyses, experimentation and orchestration of digital interactions
The comprehensive approach to personalization allows brands to adopt different levels of personalization, increasing conversion by up to seven times, since the correct implementation generates real and meaningful experiences
CleverTap's leadership in advanced personalization is evidenced by its impressive growth and the rapid expansion of its customer base. This progress is due to its comprehensive platform, that integrates a CDP with the ability to create and execute automated and personalized customer journeys across key channels, like web, mobile applications, e-mail, social networks and paid media
In relation to recognition, Anand Jain, co-founder and Product Director of CleverTap, states that being included in the Gartner Magic Quadrant is a moment of pride for the company. "We believe this reflects our commitment to enabling brands to create personalized and memorable experiences for their customers". We feel that this validation reinforces our focus on innovation and customer centricity, especially our advanced AI – Clever.AI, that drives resources like automatic journey routing (IntelliNODE) and messages with emotional intelligence (Scribe). We remain steadfast in our mission to empower brands to scale meaningful engagement across multiple channels, driving both emotional connection and measurable growth.”
Suppliers are classified into four quadrants: Leaders, Challengers, Visionaries and Niche Players. This research allows companies to make the most of market analysis, aligning it with your specific business and technology needs
Accessherea free copy of the Magic Quadrant report to learn more about CleverTap's strengths and its considerations, in addition to the offers from other suppliers
