CleverTap, a leading digital marketing and user engagement platform, has been recognized by Gartner® as a Niche Player in the Magic Quadrant™ for Personalization Engines. The evaluation was based on specific criteria that analyzed the company’s Completeness of Vision and Ability to Execute. The reports are based on rigorous, fact-driven research in specific markets. They provide a comprehensive view of vendors’ relative positions in high-growth markets with strong differentiation from competitors.
This recognition reflects CleverTap’s strengths in delivering personalized customer experiences, as well as its innovative AI-driven capabilities and focus on industries such as financial services, retail and entertainment. The company’s personalization toolset includes a customer data platform (CDP), user and product analytics, experimentation and digital interaction orchestration.
The comprehensive approach to personalization allows brands to adopt different levels of personalization, increasing conversion by up to seven times, as the correct implementation generates real and meaningful experiences.
CleverTap’s leadership in advanced personalization is evidenced by its impressive growth and rapidly expanding customer base. This progress is driven by its end-to-end platform, which integrates a CDP with the ability to create and execute automated, personalized customer journeys across key channels including web, mobile, email, social and paid media.
Commenting on the recognition, Anand Jain, Co-Founder and Chief Product Officer at CleverTap, said: “Being included in the Gartner Magic Quadrant is a proud moment for the company. We believe this reflects our commitment to enabling brands to create personalized and memorable experiences for their customers. We feel this validation reinforces our focus on innovation and customer centricity, especially our advanced AI – Clever.AI, which powers capabilities like automated journey routing (IntelliNODE) and emotionally intelligent messaging (Scribe). We remain steadfast in our mission to empower brands to scale meaningful engagement across channels, driving both emotional connection and measurable growth.”
Vendors are classified into four quadrants: Leaders, Challengers, Visionaries, and Niche Players. This research allows companies to make the most of market analysis by aligning it with their specific business and technology needs.
Accessherea complimentary copy of the Magic Quadrant report to learn more about CleverTap's strengths and considerations, as well as other vendors' offerings.
