Faced with the challenge of gaining visibility for your products in thee-commerce, Super Nosso Group found in Lett the key to expand its presence on the internet. After implementing Neogrid's solution, technology and data intelligence ecosystem that develops solutions for supply chain management, the supermarket chain increased its online sales by 30% over the course of a year
Knowing the importance of having a good position in e-commerce to boost your sales, o Grupo Super Nosso entendia que a otimização de páginas para SEO era um ponto crucial a ser resolvido pela Lett/Neogrid
With enhanced descriptions and attractive images that began to meet consumer expectations, there was a significant improvement in the content provided by the retailer. The change had an immediate positive impact, elevating both the brand's positioning in Google search results and the number of visitors. Among the gains achieved by the Super Nosso Group are the significant reduction in investment in paid media and the growth of its organic visibility
Not by chance, the new research "Shopping Habits in the Food Retail", conducted by Neogrid in partnership with Opinion Box, reveals that 49,2% of respondents have already given up on a purchase upon noticing errors in product descriptions. The survey also indicates that the lack of photos or displaying low-quality images influences the purchase decision for 57,3% of Brazilian consumers
"A Lett knows and understands the pains of online retail", therefore was able to actively serve the Super Nosso Group. "It was a work done by four hands", explain Marianne Barros, E-commerce manager of Grupo Super Nosso. The partnership helped in updating content and activating online products, improving SEO and activation time and, consequently, expanding our sales.”
Refinement of image quality and product descriptions
In addition to the increase in purchases, a tecnologia Lett/Neogrid proporcionou um refinamento na qualidade das imagens e nas descrições dos produtos. The accuracy of the main photos increased from 70% to 99% and of the secondary images from 67% to 99%. In the same way, the titles and descriptions of the items recorded substantial advances: the assertiveness of the titles increased from 66% to 83%, while the descriptions grew from 60% to 70% over 12 months
"Our transparent and data-driven approach provided a clear view of improvement opportunities", empowering the Super Nosso Group to make strategic decisions based on solid information, affirms Franklin Lucas, Executive Director of Lett. "Our mutual commitment to excellence and innovation has allowed us to achieve impressive results", strengthening our partnership with the retailer even more
