José Roberto Campanelli, 69 years, he is a food engineer with a postgraduate degree in marketing and finance, who built a diverse and successful career over the years. With transactions in fast food and jewelry, in addition to experience in sales at a cotton and textile yarn brokerage company, Campanelli stood out for its ability to adapt to different markets
Always attentive to opportunities, the entrepreneur identified a significant gap in the domestic services market when facing difficulties in finding a housekeeper. "I kept asking for directions", the times didn't match, it was quite difficult. "Just at a moment when my house was under construction", Campanelli account
Inspired by this episode, he founded Mary Help in 2011, the first franchise network for domestic service intermediation in Brazil. The company was created to mediate, safely and conveniently, cleaning services, cleaning, care for the elderly, nannies, among others
The success of Mary Help was immediate in São José do Rio Preto, residence city of Campanelli. Already at the end of the year of its creation, the company entered the franchising sector, with the first franchised units starting their operations in 2012. He, that until then reconciled various activities, dedicated herself exclusively to Mary Help two years after its foundation
Recognized for excellence in its services, Mary Help has won four awards from the Brazilian Franchising Association (ABF) and today has 164 franchised units in all regions of Brazil. The company stood out in the cleaning and maintenance sector, inspiring the emergence of a new market segment, subsequently copied by other companies
Exclusive insurance
Recently, Mary Help launched an innovative insurance for its professionals, with coverage that includes compensation for medical and hospital expenses, partial and total disability, accidental death and funeral assistance. Furthermore, offers a guaranteed daily income in cases of temporary leave due to accidents. "This action is a milestone for Mary Help", that innovated once again, bringing protection for the professionals who, in its vast majority, unfortunately, do not contribute to the INSS. We are committed to ensuring the well-being of this professional class and further strengthening our position in the market, affirms Campanelli
José Roberto Campanelli exemplifies the true entrepreneurial spirit, transforming challenges into opportunities and always seeking innovations that add value to the market and society
