At Easter, the desire for chocolate warms up retail, and Cacau Show is turning this high demand into digital growth. Your own app has established itself as one of the main sales engines of the brand, going beyond a simple purchasing channel to become a relationship and loyalty ecosystem. In 2024, the app reached first place in the download rankings on the Google Play Store during the Black Friday holiday, proving its strength and relevance in the market
"Our app is more than a sales tool". He is an essential point of contact for our clients, where we can integrate the experience of Cacau Lovers and offer personalized communication and engagement journeys, explain Anderson Nakandakare, New Channels Senior Manager at Cacau Show
Since its launch, the app represents +20% of Cacau Show's digital sales, with an even more significant growth during seasonal dates like Easter. The brand, commanded by Alê Costa, enhances this performance with exclusive campaigns for Cacao Lovers and, integrated marketing strategies, in addition to connecting with the digital channel ecosystem, like site, WhatsApp and Cacau Show Delivery
"This way", "we can be more present in our customers' daily lives by sharing special moments" adds the spokesperson for Cacau Show
In the coming months, the brand promises news to strengthen theCocoa Lovers, brand loyalty program, even more relevant within the app, including new purchasing options and exclusive benefits. A Kobe Apps platform, responsible for the creation and management of the application, solidifies the partnership with the brand by reinforcing the rise of proprietary apps as a growing trend in retail: digitalization as a competitive advantage
"At Easter", when the demand for chocolates reaches its peak, a proprietary app makes all the difference in activating a base of loyal consumers to Cacau Show's products, score Bruno Bulso, COO and co-founder of Kobe Apps
While many retailers are still trying to balance physical and digital sales, Cacau Show has already positioned its app as a strategic pillar for omnichannel. With integration to the CRM and the loyalty program, the company obtains data to better understand consumer behavior and personalize experiences, using segmented push notifications for each stage of the journey. Furthermore, the success, so that the channels have fluidity and connection, is anchored in a robust logistics structure, able to sustain the significant increase in demand. In this scenario, a Selia Fullcommerce, strategic partner of the brand and Kobe Apps, plays an essential role, ensuring that each order arrives at its destination efficiently, agility and quality
"Easter is an important milestone for our clients and", for us, it is the opportunity to put into practice all the robustness of our ecosystem. We work to ensure that each sale represents a smooth experience, customized and scalable. This year, we are very confident in the expected results and committed to delivering a top-level operation, affirms Ângelo Vicente, CEO of Selia Fullcommerce
With this ecosystem of strategic partnerships, Cacau Show can focus on what it does best: creating amazing chocolates and providing special moments for its consumers
