The Jewel | Experiences that Transform, agency that is a reference in live marketing and corporate events, celebrates 12 years of innovation and excellence with nominations for two of the most prestigious awards in the industry: the Caio Award , considered the "Oscar of Events", and the AMPRO Globes Awards, largest award in live marketing in Brazil
The recognition came from the TikTok Arena case, a global project developed for TikTok for Business. Conducted between May 2023 and April 2024, the 800 m² space in Vila Olímpia, in São Paulo, was transformed by the Gem into a multifunctional environment, with modern scenery and cutting-edge technology, to receive creative events from the company. In just 12 months, 145 events were held that impacted more than 12 thousand clients and 2,7 thousand content creators, consolidating the space as a reference in immersive and innovative experiences
In the Caio Award 2024, Joia is a finalist in the Technical Infrastructure for Events category, while at the AMPRO Awards, the agency competes in two categories: Best Incentive Campaign and Best B2B Campaign. These recognitions reflect the agency's ability to deliver creative and high-impact solutions, allied to a flawless execution that optimizes resources and maximizes benefits
The TikTok Arena case – The TikTok Arena was born from a challenge: to create an inspiring and functional space in just 15 days, that reflects the vibrant and distinctive essence of the TikTok platform. The agency not only exceeded expectations, as well as implementing a series of innovative solutions, as modular scenography for quick adaptation of environments, complete revitalization of the property and creation of customizable spaces for photos and videos
In addition to physical transformation, the TikTok Arena was the stage for events that explored themes such as inclusion, female empowerment and celebration of creativity, with campaigns like #TikTokSportsRoadToOlympics and #TikTokMoreThanOne. The carefully planned strategy by Joia included a diverse schedule, attracting everything from digital influencers to major brands, which resulted in impressive organic engagement, with over 4 thousand views on posts related to space,reinforcing TikTok's positioning as a platform of global impact
According to Flávia Morizono, co-founder of Joia, The TikTok Arena was more than just a project; it was an opportunity to show how personalized experiences can create real and memorable connections. Being a finalist in these awards is a recognition of the dedicated work of our team and the partnership with visionary clients, like TikTok
The AMPRO Awards ceremony will take place next Tuesday, November 26; the delivery of the Jacaré of the Caio Award will take place on December 10, 2024. Despite the great expectation, Flávia emphasizes that "regardless of the outcome, the Jewel reinforces its mission to transform ideas into experiences that transform, connecting brands and people with creativity and impact
