A BrandLovers, platform that connects creators to major advertisers, is solving a major pain point for marketing managers: scalability and efficiency in investing in content creators. To grasp the extent of the problem, in a recent survey, BrandLovrs pointed out that among the challenges faced by managers, 75% reported difficulties in hiring the right creator. And this is just one step of the entire process. Problems in managing relationships with creators and legal and financial bureaucracies, were mentioned by 15% and 13% of the brands, respectively. With the use of proprietary technology, the company is able to reduce the average time of the campaign execution process by half – which normally takes about four weeks in the market
This acceleration is possible thanks to the platform's proprietary AI algorithm, that allows advertisers to hire creators and manage the entire partnership in an automated way, with visibility and total control of each step between hiring and payment. In just two minutes, it is possible to map a creator or an entire community, the negotiation and signing of contracts are done in about five minutes, thanks to automated processes that eliminate the common bureaucracy in this type of transaction
The briefing and the details of the expected deliveries from the creators are entered directly into the platform, with real-time support from BrandLovrs specialists for any questions. After the delivery of the contents, the approval is quick: on average, it only takes two minutes, because an AI automatically compares the delivered material with the advertiser's specifications, accelerating the validation process and maintaining quality control
Without technology, connecting large advertisers to small creators involves many intermediaries, making the process more expensive, slow and bureaucratic. This increases the cost of campaigns and reduces the value that reaches the creator. We are revolutionizing the market by ensuring that the marketing budget is fully directed towards impactful media, eliminating unnecessary costs and increasing investment efficiency, explain Rapha Avellar, CEO and founder of BrandLovrs
