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    StartSeveralCasesThe first marketplace franchise in Brazil emerged from a joke

    The first marketplace franchise in Brazil emerged from a joke

    Online shopping has changed the life of the consumer. With easy access to products and very attractive prices, Brazilian e-commerce breaks records upon records. According to a study by Nielsen IQ, company specialized in consumer intelligence, the sector closed 2023 with a revenue of over R$ 250 billion

    To try to ride this wave, the former commercial manager Fábio Luongo created, in 2022, a Namboo, first marketplace franchise in Brazil. The business idea arose from a family challenge. Luongo noticed that his stepson was watching videos that taught how to become a millionaire without needing an education. He then proposed a game to the boy. They would open a CNPJ along with him and would try to sell products online within a certain period of time

    Shortly after, without obtaining results, the boy lost interest. But Luongo not. The challenge stirred your pride and you decided to invest heavily in e-commerce. It worked out so well that, a year and a half later, left his position as commercial manager at a large company to fully focus on his business

    To grow more quickly and sustainably, Luongo decided to propose a partnership to his friend Fred Vanitelli, franchise specialist, who was responsible for the company's formatting. They started importing products in large quantities and offering them to franchisees at a very competitive price, what would raise the profit margin

    Warehouse and stock? It is not necessary

    The logistics management carried out by Namboo includes taking care of the entire product shipping process, from importation to storage and inventory formation. The franchisee purchases the products in advance from the franchisor, that is responsible for the custody and subsequent shipment of the goods

    This franchise format is very attractive, due to the low cost of operation (there is no need for a physical store or employees), high profit margin and a quick return period – around six months. Not by chance, some of the 12 units of the brand are already generating more than R$150 thousand per month

    – The forecast for this year is to close with 15 units in operation and, for 2025, with 60. Our goal is to become one of the largest franchise networks in the country in the coming years

    More information at:https://www.franquianamboo.com.br/

    Brand X-ray:

    Initial investment:from R$48 thousand to R$98 thousand

    Average monthly revenue:R$100 thousand

    Average monthly profit:from 10% to 15%

    Return period:from 6 to 12 months

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