Finding ways to increase profitability is part of the routine for entrepreneurs, regardless of the size of your business. Even if it is not the final goal of everyone, profit generally guides strategic planning. There are several ways to achieve this result, how the change of raw material, reallocation of teams or the use of technology in favor of the business
THERuebush Hospitality Groupis an example of a business that, through technology, managed to triple your profit, reaching US$ 1 million per month. Among the solutions implemented in the boutique hotel developer, the adoption of a CRM (Customer Relationship Management) stands out, that allowed to eliminateleadsunqualified and control the sales process
The business model, founded in 2012, allows ordinary people to achieve the dream of having real estate participation in Georgia, located at the intersection of Europe and Asia. Currently, the company designs, builds and manages luxury inns and hotels and allows rooms to be purchased and later, people profit from the reservations. The biggest challenge was related to the organization of the sales process, given that the final objective was to find and secure investors
According to David Ruebush, founder of the group, management was unable to monitor activities and did not have a comprehensive view of the business, what compromised the professionalization of the sales sector. It was not possible to identify ads, captureleads, understand your steps and check the continuity of the conversations. "It was impossible to understand what was happening in any individual sale without literally going to the sellers and asking directly", explain
Another problem was the conversion of the advertisements, that was not happening, resulting only in a waste of time and money. To solve this problem, David sought an effective CRM for management and ended up hiring Kommo – Management Systems. The affordable price was one of the highlights when making the choice as it was necessary to control expenses, as well as ease of use, enabling quick learning.
The sales stages of the group are long, lasting for years, due to the need to gain the buyer's trust. However, with the implementation of the management system, the problems were solved in a few steps. "Since we added Kommo, our sales have increased dramatically. We were at about $300,000 per month before implementing, and then we increased to almost US$ 1 million dollars per month, highlights the group's CEO.
Kommo manages the workflow
Another company that had its business leveraged and saw its profits double in size with the implementation of technological strategies isInvestment Property Loan Exchange, that also operates in the real estate sector. The business operates in a "marriage" style, as described by Damon Riehl, Chief Executive at Investment Property Loan Exchange, because it connects investors with the right loan options
The main challenge of the Investment Property Loan Exchange was to support clients at all stages and life cycles of the "relationship". Thousands of potential customers are approached daily by the company and they needed special attention, because each case requires a specific treatment. The solution for this was the same as the Ruebush group: to hire a CRM. "We needed a way to organize our approach to serve our clients at the various stages of the lifecycle of that relationship", remember Damon
Before adopting Kommo, the company used another management system, what, over time, became ineffective for not being customizable and not providing significant development. Currently, the CEO states that Kommo can assist in the complete cycle, mainly, with the use of the toolMailChimp, that integrates all customers through email, allowing the creation of audiences according to your needs. "Kommo helps us organize our approach to our workflow". We can easily modify and adjust it to our reality. "It was a very good adjustment for us"
Basic plan meets the needs of large companies
Both Ruebush Group and Investment Property Loan Exchange hire Kommo's advanced plan to meet their needs. Despite that, the basic plan can also be the solution even for large companies, as is the case of theMarinetrans, that operates in the logistics sector for the maritime industry and is headquartered in Singapore. The main problem of the business, what it was like not to have data and automated processes, it was resolved with the hiring of a basic plan.
There are several management tools with numerous relevant functions. However, many of them may be financially unfeasible for various companies. Kommo has plans that cater to companies of all sizes, from micro-entrepreneurs and small businesses to multinationals. This is one of her differentiators, be viable for all companies, highlightsGabriel Motta, Kommo speaker in LATAM.
Marius Heyerdahl, European sales manager of the company, he says that when he was hired six years ago, the only existing management system was that of spreadsheets. There, had all the clients and, despite having followed this way for two years, this way was not good for working internally with the other 22 offices of the company
What brought him to Kommo was the search for ease, highlights the manager. I was looking for a solution that would allow me to put all my notes, potential clients and active clients in one online place. At the same time, I wanted this information to be accessible to my managing director so that he could see what I am working on
Just like the mortgage lending business, the sales cycle at Marinetrans is long and can take years, and thescanner the Kommo cards were another convenience chosen to spread contacts around the world. Marius realized that by spinning the world, returned full of physical cards. In Kommo, instead of entering this data manually into a CRM, the Management System allows the option to scan the newleads, contacts and companies with a snapshot.
The platform enablestagsthey are created and that is what Marius did. He created differenttags to separate potential clients from clients; location of the companies and the label of each office. One of the highlights is that all cards can be accessed through the mobile app, anywhere and anytime
With the implementation of these facilities, the profit was a consequence. The average sales revenue of Marinetrans increased by about 10%, a healthy growth according to Marius."Since I started using Kommo", sales increased every year. Definitely, "makes our business more efficient and puts me back on track with my prospects", celebrates
