In a world dominated by exposure on social media and the constant search for unique experiences, memorable moments and new clicks, giving personality to items has become one of the biggest trends in the gift and decoration market. On birthdays, conquests or special dates, the act of giving gifts has taken on a deeper meaning: it is not just the object that matters, but the story and the emotion it carries
According to the study The Value of Getting Personalization Right – or Wrong, 76% of consumers show a preference for brands that offer personalized experiences. This data reinforces how personalization has ceased to be a differentiator and has become essential in the business strategy of companies that wish to stand out in a highly competitive market
"Personalization connects the present to the heart of the person receiving it". It goes beyond including a name or a message. It is about creating something unique, that reflects the essence of the person who will be gifted, generating an emotional connection that makes the moment unforgettable, affirms Fábio Farias, CEO and founder of the Love Gifts franchise network
In the gift and decoration sector, personalization has evolved from a simple trend to a robust movement. "Offering personalized gifts is a way to show attention and affection". The customer seeks more than just a beautiful product, he wants something that tells a story, that excites, highlights Farias. In Love Gifts, for example, customers find items that meet this market
Currently, brands that invest in this trend are able to position themselves differently in the market. They create a niche of added value, where price is not the only criterion, but rather the ability to deliver something meaningful and authentic. "Giving a gift is a gesture of love", and personalization enhances this gesture. Each item gains a touch of exclusivity, becoming a true extension of those who choose it as a gift, reflects Fábio Farias
This new way of gifting has brought an endless array of options that cater to different age groups and styles. "With personalization", we managed to satisfy an extremely diverse audience. A teenager in love with the geek universe, for example, find a world of possibilities. For the adult who loves a good movie at home or the barbecue and cold beer lover, the options are numerous, highlights Fábio Farias, CEO of Love Gifts
Be a lamp inspired by a favorite character, a mug in the shape of dumbbells, barbecue kits or creative cushions, choose a personalized gift, thought especially for those who will receive it, adds enormous emotional value. It is the kind of gift that always delights and generates a lotlikes.
