A Braze, customer engagement platform, ended the year with great news. As part of its global expansion, the company focused efforts in Latin America and, in 2024, opened its first office in the city of São Paulo. Throughout the year, Braze quickly moved to establish a strong presence in Brazil, hiring key executives, participating and organizing relevant events, delivering continuous innovations in its products and reinforcing its commitment to the local market. These initiatives demonstrate the company's commitment to meeting the specific demands of the region and consolidating its position as a leader in customer engagement
Hiring in full swing
In addition to announcing the hiring of two prominent executives, like Rene Lima, Vice President of Sales and former Salesforce, and Raquel Braga, Marketing Director, ex-Zendesk, the company continues to seek talent while maintaining its growth in the areas of Engineering, Technical Support, Marketing, Sales, Customer Success, People and Professional Services
In 2024, the brand was also present at the main market events: Web Summit Rio, which was attended by President Myles Kleeger, MAMA São Paulo, eCommerce Brazil Forum, Digitalks and CMO Summit
City X City Sao Paulo
In October, Braze brought one of its main events to Brazil, the City X City. "Hosting a proprietary event in Brazil for the first time was a significant milestone for Braze", demonstrating its commitment to the local market and its recognition of the strategic importance of the region. This initiative provided a unique opportunity to connect directly with customers, local partners and stakeholders, promoting a closer and more relevant dialogue. We are counting on the arrival of the founder of Braze, Bill Magnuson, in addition to other renowned professionals, generating valuable insights about the marketing market and trends in Brazil, explain Raquel Braga, responsible for the curation of the first edition
What's coming next
With over 10 years of continuous innovation in Artificial Intelligence, Braze offers a range of features from its BrazeAI™ solution to help marketers experiment and create customer experiences more quickly and effectively. The company's newest innovation, titled Project Catalyst (Beta planned for the first half of fiscal year 2026), it is an agent that gathers investments across the entire BrazeAI™ spectrum to help marketers create and discover the best experience for each individual consumer
How Project Catalyst works:marketing professionals provide high-level guidelines for journeys, content, items and incentives, and specify a target audience and a goal. The agent then generates hundreds of variants for each component of this experience—the subject, the tone of the message, the various available offers, the mixture of channels, the best moment is more. It combines the best of each component to create an individual and unique experience for each consumer
Marketing professionals using Project Catalyst benefit from Braze's integrated technology, combining your rich data integrations, real-time stream processor and multichannel architecture to create relevant experiences across a variety of digital touchpoints. Furthermore, marketing professionals can combine capabilities between Project Catalyst and Braze Canvas, a no-code journey orchestration solution, to combine handmade experiences with machine-generated scale
