A AIM Conversion Experts, a company specialized in conversion optimization for online commerce platforms, announced that its advanced strategies can generate an increase of R$ 1 billion in the annual revenue of its clients. The company, that serves large players like Magazine Luiza, UOL and Netshoes, uses a combination of data, design and technology to turn experimentation into profit
Founded by Eduardo Marconi and Francesco Weiss, in partnership with technology investor Ronaldo Heilberg, AIM Conversion already projects a revenue of R$ 4 million for 2024, with expectations of tripling this amount in 2025. The company, that has been operating for six months under the name AIM Conversion Experts, it is the result of the merger of two industry references with over a decade of experience
A AIM Conversion stands out for its unique method of applying experimentation, that is based on the analysis of what is not working on e-commerce platforms and on mapping consumer behavior. "Our differential is to act as a business hub", interpreting data and choosing those that we consider ideal for measuring what we can correct and adapt so that the platform optimizes its sales, explain Eduardo Marconi, partner of AIM
Marconi, who started his career as a web designer in the United Kingdom, emphasizes that the company operates with a lean team, but highly specialized. "We don't need many collaborators", but rather those who do what almost no one does — and they manage to scale that.”
Francesco Weiss, co-founder of AIM, highlights the combination of art and science in the company's approach. "We have super experts who take technology and data and give them shape with a good dash of art and science", seasoning with a strategy that only exists because there was a very accurate measurement of what would make sense to apply, to take out, adapt or invest in the interface, Weiss states
A AIM uses a library of over 3,000 experiments conducted on various brands, like XP Investimentos, RD, Johnson & Johnson and Grupo Soma, to identify patterns and optimize the user experience. We produce and simulate various different experiences and identify which one has the highest engagement, conversion and result. And this is the one that will be implemented, adds Weiss
Weiss explains that "experimentation" is an evolution of CRO (Conversion Rate Optimization, or Conversion Rate Optimization, covering behavior research, product experimentation and customization programs, content and design. "It is a maze of possibilities", but we managed to find a pattern in the chaos, what gives us the ammunition to create viable paths, affirms
For Weiss, the art of personalizing the customer experience is crucial. AI algorithms do help increase our chances of being effective, but talking to the consumer, and understand the right way to present this in the best way that converts into sales, that's another story. It is not instinct, it's not guesswork, but art in the sense of being a highly customized work, a tailoring business capable of generating huge revenue numbers.”
With its innovative approach and focus on conversion optimization, AIM Conversion Experts is ready to continue revolutionizing the e-commerce sector, helping companies maximize their revenues and improve the consumer experience
