About 50 executives from companies in Novo Hamburgo and the region participated in the Coffee with AI this Friday (25), promoted by Paipe Technology and Innovation. The event, held at Espaço Dutra, it was an opportunity to discuss the future of artificial intelligence and the use of technology in all areas of the company to boost competitiveness. A survey conducted by the consulting firm McKinsey indicates that, in 2024, 72% of companies in the world have already adopted the technology, a significant advance compared to 55%, in 2023
AI specialists presented the trends and impacts of artificial intelligence on organizations. The opening was made by Vinicius Dutra, creator of the Dutra Method, that talked about the "Impact of AI on company valuation". Next, Matheus Zeuch, from SAP LABS, addressed "Innovation and application of AI in the SAP Universe", and Felipe de Moraes, from Paipe, discussed "AI in business areas".
"When a company adopts artificial intelligence", the market tends to perceive an increase in its value. "The next competitive differential for organizations will be the use of AI in all areas", says Marcelo Dannus, CEO of Paipe. The main reason, explain, it is the gain of intelligence for the company. "Having data is not the same as having knowledge". It is necessary to correlate them to generate competitiveness and innovation, "and that's what AI does like no one else", adds
Founded in 2013, the Pipe, based in Novo Hamburgo, develops customized software focused on solutions that use artificial intelligence. A Gaúcha startup has already delivered more than 1,2 thousand projects for sectors such as health, sales, finances, export and logistics. Among the methodologies offered by Paipe to expedite the implementation of AI in companies is the HackIAthon, that identifies potential applications of technology in daily life, in different sectors