We live connected to everything: people, companies, brands, stories, desires, products, services and entertainment. All of this is available in the palm of our hand at an immediate speed that feeds our need for information, our curiosity and the feeling of belonging to the global network that the digital universe provides us.
Within this web of connections, the need to appear, stand out, sell products or services and transform into a powerful “brand” to attract followers, gain recognition and be monetized is a constant challenge linked to images, words, perfect videos and speeches that win over and transform a profile into a reference to attract new followers and ensure many likes.
To help those who want to start a journey on this path, mentor, influencer and writer Aline Bak will launch “The Power of Authority: How to Elevate Your Digital Brand”March 25th, at 7pm, at Livraria da Vila, in JK-Iguatemi (SP).
In her first book, the author uses her own methodology, built over 20 years of experience, to guide people who want to transform themselves or create a brand on Instagram, WhatsApp, TikTok, YouTube and other channels where the possibilities for interaction are endless.
Brazil is one of the leading countries in internet access and Brazilians spend, on average, more than 3 hours a day online, accessing various platforms and waiting for content that engages them. Therefore, it is important to know that, in addition to being present on social media, it is important to understand that these platforms are different and powerful tools for building authority, reaching new audiences and connecting a profile or product with those who really matter.
To show these paths, Aline provides tools that will help the reader to mark their presence with strategy, consistency and authenticity to stand out and not be forgotten among the competition.
At the beginning of the book, the author suggests that the reader evaluate their own profile, their connections, whether their followers are relevant to their objective or business, providing tips for attracting new followers, engaging them, converting them into customers and measuring this entire operation.
In the next chapter, Aline details four pillars for generating authority on social media, talking about positioning, repositioning, target audience, common mistakes and teaching how to build a “digital persona”.
The next topic addressed is the importance of the influencer's or brand's story being consistent. Therefore, the author talks about the need to have storytelling capable of transmitting information and creating deep emotional connections, making people or brands more human, relevant and memorable for their audiences.
According to Aline, it is necessary to create narratives that inspire, engage and resonate with people's values and desires. In a world full of messages and stimuli, storytelling stands out as the universal language that touches the heart before even reaching the mind, awakening curiosity and creating a bond between the storyteller and the listener.
Another highlight is the description of the main archetypes that dominate social networks, their differences and the tips that will guide the reader to define their ideal profile through exercises and reflections.
Another step is to organize the information to have an impactful Bio and a schedule of relevant posts, with suggestions for images and layout, tips for recording videos and using other content that can add value and relevance to the profile.
Aline also proposes a self-analysis so that the reader can overcome blocks, fears and beliefs that prevent them from exposing themselves and gives them tools so that they can explore their image, discover their best angles, as well as tips on lighting, posture and other essential details to build their image.
In the end, the author addresses tools to boost growth on social media, bringing up topics such as partnerships, ads, metrics, investments and success stories capable of inspiring those who want to enter this world with authority to really make a difference.
