We live connected to everything, people, companies, brands, stories, wishes, products, services and fun. All of this is available at our fingertips at an immediate speed that feeds our need for information, our curiosity and the feeling of belonging to the global network that the digital universe provides us
Within this web of connections, the need to appear, to stand out, sell products or services and become a powerful "brand" to attract followers, having recognition and being monetized is a constant challenge linked to images, words, perfect videos and speeches that win over and transform a profile into a reference to attract new followers and secure many likes
To assist those who want to start a journey on this path, the mentor, influencer and writer Aline Bak will launch "The Power of Authority: How to Elevate Your Digital Brand”on March 25, at 7pm, at Livraria da Vila, no JK-Iguatemi (SP)
In his first book, the author uses her own methodology, built over 20 years of experience, to guide people who want to transform or create a brand on Instagram, WhatsApp, TikTok, YouTube and other channels where the possibilities for interaction are endless
Brazil is one of the leading countries in internet access and Brazilians spend, on average, more than 3 hours a day online, accessing various platforms and waiting for content that engages them. That's why, it is necessary to know that, in addition to being present on social media, it is important to understand that these platforms are different and powerful tools for building authority, reach new audiences and connect a profile or product with those who really matter
To show these paths, Aline provides tools that will help the reader to mark their presence strategically, consistency and authenticity to stand out and not be forgotten amid the competition
At the beginning of the book, the author already proposes to the reader to evaluate their own profile, your connections, if your followers are relevant to your goal or business, providing tips to attract new followers, engage them, convert them into customers and measure the entire operation
In the next chapter, Aline details four pillars to generate authority on social media by discussing positioning, repositioning, target audience, common mistakes and teaches how to build a "digital persona"
The next topic addressed is the importance of the history of the "influencer" or their brand having consistency, therefore, the author talks about the need for a storytelling that can convey information and create deep emotional connections, making people or brands more human, relevant and memorable for your audiences
According to Aline, it is necessary to create narratives that inspire, engage and resonate with people's values and desires. In a world full of messages and stimuli, storytelling stands out as the universal language that touches the heart even before reaching the mind, awakening curiosity and creating a bond between the storyteller and the listener
Another highlight is the description of the main archetypes that dominate social networks, your differentiators and the tips that will guide the reader to define their ideal profile through exercises and reflections
Another step is to organize the information to have an impactful bio and a schedule of relevant posts, with suggestions for images and layout, tips for recording videos and using other content that can add value and relevance to the profile
Aline also proposes a self-analysis so that the reader can overcome blockages, fears and beliefs that prevent him from exposing himself and provides tools for him to explore his image, discover your best angles, in addition to lighting tips, posture and other essential details to build your image
In the end, the author discusses tools to boost growth on social media, bringing themes such as partnerships, ads, metrics, investments and success stories capable of inspiring those who want to enter this world with authority to truly make a difference
