Adobe confirmed the first edition of Adobe Summit Brazil, scheduled for April 23 at Teatro Santander, in São Paulo. The event reinforces the strategic weight of Brazil and Latin America in the company's global operations. The initiative comes just a few weeks after the Adobe Summit brought together 12,000 executives and market leaders in Las Vegas, between March 17 and 20
Among the highlights of the event in Brazil is the participation of Raphael Abreu, global vice president of design at Coca-Cola, that will show how the brand applies artificial intelligence to enhance creativity, consistency and impact on a global scale. He is the brand, Coca-Cola, were present at the international edition, protagonizing inspiring lectures and one of the main activations
"Brazil is experiencing a moment of strong digital acceleration", the holding of the Adobe Summit in the country is a direct response to the advancement in the search for digital maturity by companies — in addition to reflecting the enormous potential of the Brazilian market, says Mari Pinudo, Country Manager of Adobe in Brazil. "We have been following this evolution with an operation that is increasingly close to our clients and fully aligned with the challenges and opportunities of the region".”
The Adobe Summit, held in March, marked the launch of solutions aimed at personalization and the safe use of artificial intelligence in marketing flows. One of the main announcements was the Adobe Experience Platform Agent Orchestrator, that allows companies to control generative AI agents at scale. Adobe has also expanded the features of Firefly, now integrated with GenStudio, focusing on optimizing content production and greater creative efficiency
These advancements are at the heart of the Adobe Summit Brazil. For Camila Miranda, Marketing Leaderfrom Adobe Latam and executive responsible for the event, the initiative reinforces the brand's commitment to the Brazilian market. "The event held here will not just be a replica of what was done in Las Vegas". It is a strategic exchange platform with the local ecosystem. Let's show how AI, creativity and data combine to create unique experiences and concrete results, affirms
In the global edition, companies like Delta, General Motors and Marriott presented digital transformation cases. Two Brazilian brands — Vivo and Bradesco — were among the finalists of the Experience Makers Awards, that recognizes visionary leadership and innovation in customer experience. The Latin American delegation included more than 200 professionals from 10 countries.
With the arrival of Adobe Summit in Brazil, big tech expands its presence in the country and positions the event as a catalyst for innovation for companies looking to stand out in an increasingly data-driven landscape, efficiency and personalization
