On December 2, the CMEC – National Council of Women Entrepreneurs and Culture, body of the CACB, FACESP and ACSP, will promote the 5th Freedom to Entrepreneur at the Monte Líbano Club, in São Paulo
The largest women's entrepreneurship event in the country will have a schedule of lectures, workshops and panels to discuss management, retail, digital visibility, artificial intelligence, mental health and communication and activities to connect various brands with the participants
For this edition, which is expected to receive around 2,000 businesswomen, coordinators of women's entrepreneurship hubs from various municipalities and opinion leaders, Ana Claudia Badra Cotait, president of CMEC, created a program focused on the main challenges and achievements to inspire the participants. "Today we have more than 10",3 million women who start businesses in Brazil and the role of CMEC is to train and provide all the support so that these women can empower themselves, to connect and expand your business, adds
One of the attractions of the event will be the lecture The Obvious Speech, where the businesswoman and actress Giovanna Antonelli will give tips to the participants on how to achieve personal and professional success. Already, Felipe Theodoro, advertiser and influencer, will talk about retail and customer service
Another highlight will be the HOTSEAT led by entrepreneur Cris Arcangeli, who will provide strategic mentoring for three participants after they pitch to describe their businesses
Already, Janaina Ortiga Abi-Ackel, retail specialist, will present the Retail Lessons panel, the mentor Aline Salvi will address the topic Personal Branding: You are your Brand! and Alessandra Andrade, Director of Pateo 76, and Caetano Maffra, CEO of Cuia Tech, they will talk about Artificial Intelligence
There will also be the Women Who Inspire and Black Powers panels with entrepreneurs and executives from various companies, Complementary workshops conducted by professionals and representatives from SEBRAE and ABF and the delivery of the CMEC Award for outstanding female entrepreneurs
At the end of the event, the participants will take part in a happy hour for networking with activations from various brands
Female Entrepreneurship in Brazil
Segundo pesquisa do Sebrae/IBGE, in 2023 there were 10,3 million women business owners, corresponding to 34% of the total entrepreneurs in the country
To better detail this reality, the Project Develops Entrepreneurial Woman, result of a partnership between the Confederation of Commercial and Business Associations of Brazil (CACB) and the National Council of Women Entrepreneurs and Culture (CMEC) and Sebrae National, conducted the researchNational Profile of Women Entrepreneursto outline the profile of women-led companies and Brazilian women entrepreneurs
The study points out that:
- 54,2% of the interviewed women are between 40 and 59 years old and 38,3% between 20 and 39 years old
- 59,8% are white and 32% are black and brown
- 78% have children
- 69,4% are married or in a stable union
- 39,5% have a postgraduate degree and 29,4% have completed higher education
Of this total:
- 34,7% of businesses are MEI
- 23,9% microenterprises
- 93% have up to 19 employees
The main areas of activity are:
- beauty (16,7%)
- feeding,3%)
- clothing (15,2%)
- health (14,4%)
- 18,9% work in more than one sector
Workshops:
SEBRAE – Expand your digital visibility
With technological innovations, many entrepreneurs started to showcase their products or services on thousands of websites, social media, search engines and content reproducers spread across different links and accessed by different profiles of people. In this workshop, participants will learn to plan the digital presence of their businesses to put them ahead of the competition
ABF – Understanding Franchising
In the workshop Understanding Franchising, ABF will provide the essential knowledge for those who wish to prepare themselves before starting their own business and entering the world of franchises in a practical way, agile and effective
SEDO – Understand your brain… transform your life
Speakers Fernanda Bornhausen and Ana Paula Bornhausen will show how to create and maintain healthy habits and teach how to control stress naturally through the SEDO Journey, which retrains the brain by activating 4 neurotransmitters: Serotonin, Endorphin, Dopamine and Oxytocin, also known as the happiness hormones
360º Pitch – Business and Communication
Marisol Chiesa and Paula Napo will present an innovative method to strengthen and add value to strategic communication through practical activities and the development of 30-second sales pitches, lecture scripts and content generation for social media
More information and registration for Freedom to Undertake can be done through the linkhttps://liberdadeparaempreender.com.br
