Data from Febraban showed that transactions made via Pix increased by 61% in the first half of 2024 compared to the same period of the previous year.R$ 29 billion were transacted in the first half of this year. The number, inclusive, surpassed other payment methods such as credit cards, debt, prepaid, ticket, TED and check
"It is a payment method that brings a lot of convenience and speed to everyday life and has indeed become popular among Brazilians". That's why, "we are increasingly seeing the number of transactions rising", says the specialist
Another news regarding Pix is that Banco do Brasil has already launched Pix by proximity in partnership with Cielo. Now, bank account holders can now make purchases by bringing their phone close to the payment terminal in establishments that have been enabled. Initially, the service will be available only to a selected group of account holders, in Brasília and São Paulo, as part of a pilot program. Officially, the feature is set to be launched nationwide starting in February 2025
Starting from November 1st, new rules and limits for Pix also come into effect to increase the security of transactions. Devices that have never had a transfer with the payment method will have a limit of R$ 200 per Pix and a daily maximum of R$ 1,000.
With that, the idea is to inhibit scammers from making transactions using some new device of a victim. It will be, therefore, necessary that, to make high-value transactions, the user must register in advance with the financial institution.
According to the Central Bank, this measure prevents that, even with the victim's login and password, scammers carry out high-value transactions from a victim's new cell phone or computer. In this way, who decides to buy a new device, change number, or use a new Pix key, you will need to register with the financial institution you use. The novelty only applies to new devices to be accessed and not to smartphones and devices that are already used for pix transactions.
For Idean Alves, financial planner, the measures are essential to increase user security and trust in relation to the payment method.
The main objective of the measures is indeed to increase safety to benefit the user. This is how the number of criminal actions related to pix is also reduced. So it is a great victory for the user, without a doubt”, affirms Idean
