Magalu and AliExpress, international marketplace of Alibaba International Digital Commerce Group, they started this Sunday, 13, the mutual sale operation of products in their marketplaces. The partnership provides that AliExpress will sell items from its Choice line on Magalu's digital channels, premium shopping service that offers a curated selection of products with the best cost-benefit and delivery speed. Magalu, in turn, offers products from its own stock (1P) on the Brazilian platform of AliExpress. It is the first time that AliExpress sells items on a third-party platform in the world, and that Magalu takes on the role of seller in another marketplace
All Magalu products on the AliExpress site will be identified with a seal –there are several brands and categories such as appliances, small appliances, furniture, toys, among others. The delivery logistics of the products will be operated by Magalu. "Our products are complementary to the AliExpress portfolio". We are very excited about this first step of our partnership, that should still have several news, says Raul Jacob, marketplace director of Magalu
In the company's app, thousands of products from AliExpress – various categories such as electronics, accessories, house and decoration, smart home among others – will be easily found in the world "International Purchase". The items follow the rules of Remessa Conforme, program established in 2023 by the Federal Government. Customers will have a differential in digital channels: they will be able to pay for purchases in up to 10 installments without interest. AND, to celebrate the premiere, in addition to free shipping, they will receive a surprise discount coupon, regardless of the purchase amount. Furthermore, they can be offered by sellers of more than 1.250 physical stores of the company spread throughout Brazil. "Thus, everyone will have the opportunity to experience the world of Magalu's "finds", says Jacob
The partnership also strengthens AliExpress's commitment to the Brazilian market, bringing one of the largest retail networks in the country into its ecosystem. For the launch, the customer will be able to find a selection of Magalu items with special payment conditions on AliExpress, such as installment payments in up to 12 times without interest and exclusive discount coupons. The partnership with Magalu represents a significant step for our local strategy, offering our customers an unbeatable combination of competitive prices and a wide variety of products from the biggest brands in the market, comment Briza Bueno, director of AliExpress Latam.
Founded over 60 years ago in the interior of São Paulo, Magalu is today one of the largest digital retail platforms in Brazil, with around 36 million active customers. Your unique business model – based on multichannelity – combines profitability with a high level of service to the end consumer. In 2023, Magalu recorded total sales of 63,1 billion reais. From this total, 43 billion reais were revenues generated by the company's e-commerce. Your marketplace, created only seven years ago, reached 18 billion reais in sales, with a growth of 17% compared to 2022
The AliExpress, international marketplace of Alibaba International Digital Commerce Group, was created in 2010. It has become one of the most popular retail platforms in the world, by directly connecting sellers and manufacturers from around the world to consumers located in more than 100 countries and regions. Besides the global version in English, the platform is also available in another 15 languages. AliExpress has been in Brazil for almost 15 years, being the country one of the few territories where the platform operates locally, with the platform open to national stores.
