Havan and businessman Luciano Hang had an important victory in the courts of Santa Catarina against online scams. In an unprecedented decision, the Justice determined that Meta Platforms, responsible for Instagram, block all fraudulent paid ads that use the name, image and brand of Havan and Luciano Hang, especially those who use artificial intelligence, also known as Deep Fake. The social network has 48 hours to comply with the order
This decision is a milestone in the protection of the rights of retailers and entrepreneurs, who have long been harmed by digital scams. The judge in the case compared the situation to a television station broadcasting false advertising, where someone advertises a Havan product without any proof of legal authorization
The owner of Havan, Luciano Hang, celebrates the sentence. "We have fought", day after day, against these internet criminals. But, unfortunately, we ended up drying ice. This victory will not only protect my image and that of Havan, but also from our clients, preventing them from being deceived by online scams and avoiding financial losses.
The lawyer of Havan, Murilo Varasquim, from Leal & Varasquim Lawyers, highlighted that, with this decision, Facebook and Instagram will no longer be able to display paid ads involving Havan and Luciano Hang, unless they are officially authorized by the company. If Meta does not comply with the determination, the fine may reach R$ 20 million
