The evaluation on iFood has become a true barometer of success, since it can drastically impact a restaurant's performance. Each evaluation is a window into the customer's perception and an opportunity to capture insights about what is working and what needs to be adjusted in operations
Customers trust online reviews when choosing where to eat. A high average in iFood ratings not only attracts new customers, but also consolidates the trust and loyalty of existing customers. Furthermore, good reviews boost a restaurant in searches, increasing visibility and potentially revenue
Firstly, it is essential to select the correct category when registering on iFood. The more accurate the registration is, the most relevant will be visibility. Detailed and accurate information about the menu, operating hours and location are also important for those who are searching. Choosing the right keywords is another essential tactic to guide the customer
Another crucial point is high-quality images. Invest in good photos of the dishes, because 93% of consumers consider images decisive when placing an order. Good lighting and an appealing look can turn a mere search into a sure order
Every establishment is afraid of receiving a negative review, but responding to negative comments is an art that requires empathy, professionalism and agility. So, how to turn negative feedback into a growth opportunity? First,keeping calm. Read the comment carefully and try to understand the point of view. The customer had an expectation that was not met, and this is the chance to show how important he is to your business. Another relevant tip is to always thank for the feedback, once the client took the time to share their experience. This shows that the establishment values customer opinions and is open to improvements
In these cases, honesty is the best tool, that is, avoid excuses. It is important to solve the problem, therefore propose a concrete solution that demonstrates willingness to correct the situation. It can be a discount on the next visit or a special dish as compensation, but always in a friendly way, showing that he is there to help. If the client accepted the resolution proposal, follow up to ensure he had a new satisfying experience. This can turn an unhappy customer into a promoter of the restaurant
Encouraging positive customer reviews on iFood may seem challenging, but with the right strategies, this becomes a simple and effective task.An infallible tactic is to ask directly for feedback. At the end of the meal or delivery, send a personalized message expressing gratitude for the purchase and, subtly, incentive the evaluation. Something like "Your opinion is very important to us". Could you evaluate your experience with iFood?can make all the difference. Offer a small reward as an incentive. It can be a discount on the next purchase, a free dessert, or even loyalty coupons. This not only motivates the customer to leave a review, but also ensures that he comes back
Another trick is to invest in memorable experiences. Personalize small details that surprise the customer, like handwritten notes thanking for the purchase or special and sustainable packaging. These gestures make the customer feel valued and willing to share their experience
For Marcelo Politi, specialist in gastronomic business and mentor at Politi Academy, a good iFood review helps attract new customers, increases the restaurant's visibility on the platform and serves as social validation of the quality of the service and the food. "Through evaluations, it is possible to improve the app's ranking position and enhance the number of orders", directly influencing the profits of the business, explain
