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    Research reveals how women are transforming e-commerce and driving sales through mobile

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    43% of consumers remember influencers more than the brand in advertisements, points to research

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    Brazil grows 371% in RCS usage driven by the financial sector, media and telecom

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    Waste of R$ 1,$57 billion: brands lose two-thirds of their budget by investing in creators without technology support

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    72% of global companies are already using AI: is yours among them

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    Almost a third of Brazilians see online shopping as the activity most vulnerable to fraud, show research

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    AI readiness falls short of ambitions: Research highlights key gaps that threaten the success of generative AI

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    Only 46% of companies are able to integrate and centralize their data efficiently

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    With the potential to generate up to US$4,4 trillion in the global economy annually, Generative AI also revolutionizes digital advertising, points to study

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    Study shows that 65% of influencers' revenue comes from live shopping

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    Companies are looking at investments in digital marketing for 2025

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    With terms like "Consumer Rights" and "fraud" in focus, Consumer Day generated over 6 thousand comments on social media

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