Open a company in Brazil, today, it's not that complex, mainly, in the face of so many opportunities that the online universe offers. But, making it grow and prosper is already becoming a challenge for many. The retail market offers many opportunities for success in the digital environment, as long as there is an effective planning in your management regarding the scalability of your products. Otherwise, not even this vast universe that digital offers will be able to sustain a good business idea
Having a successful and reference brand in the segment requires a lot of care and intelligent strategies that boost its competitiveness. After all, even though, in our country, data from the Business Map shows a great ease in starting a business – demanding an average time of one day and five hours – the corporate mortality rate is also high. IBGE data indicates that 48% of businesses close their operations within three years, caused, mainly, due to the lack of efficient management
Far beyond bureaucratic issues, an efficient management is reflected through a series of practices aimed at the organizational structure as a whole. Something that, in the face of the high competitiveness of online retail, becomes even more important to stand out
Thinking about it, check out five strategies that can help retailers successfully scale their products in the online environment
#1 Brand Building:time is a fundamental ally in building a solid brand in its segment. After all, it is through a continuous process of exposure, interaction with the public and smart actions that a company gains relevance and recognition – something that requires patience and consistency. The rush for immediate results will be the number one enemy of entrepreneurs, which need to respect this time for consumers to associate the brand name with its values, products and experiences
#2 Product distribution:the conveniences of online make many businesses have an immediate growth "boom". However, the lack of structuring in the distribution of its products prevents this momentum from being sustained in the long term, creating a bottleneck in operations. It is necessary to pay attention to the logistics of your products in order to achieve that scalability, if not, in addition to generating negative experiences, a bad reputation can sink the business before it even has a chance to reverse such damage
#3 Community and influencers:once the brand creates its purpose and communication, naturally, a sense of community will be created encompassing your target audience. This natural group of people who identify with the business will include the famous influencers in the field – which need to be won over and regarded as allies to corporate prosperity. After all, they will be authorities in the segment, having a name, knowledge and experience in the field, being able to boost the scalability of your products online for your loyal followers
#4 Offline: many retailers still prefer physical stores to conduct their business. As much as in-person has its benefits, there is no way to completely escape the advancement of market digitalization. Even those who achieve significant results in their establishments, it is important to reconcile them with, at least, a social network or online platform, giving one more option for your consumers to get to know your products and be able to, even, to lead part of your journey there. This union, certainly, will optimize the physical retail sales process
#5 Marketing: it is still very common to see brands growing, billing and not investing in marketing strategies that support this movement, associating them with a separate cost and not as something valuable for their perpetuity. Marketing can be a driver for the scalability of products online, positioning themselves competitively in order to stimulate customer purchase and retention. But, those who make this investment will also need to dedicate time and effort to it, to achieve its proposal
Selling online retail is challenging. Just one click to find other businesses that offer the same products and services as yours. So, how to stand out in the face of so much competition? The answer is also complex, since there is no single manual applicable to every company, but rather a guide of good practices that should be analyzed and invested in according to the conditions and objectives of each one
The digital environment offers numerous opportunities to scale products and make a brand a reference in its sector. According to the Digital Report 2024, Brazilians spend, on average, 9 hours and 13 minutes connected to the internet per day. However, it is not enough to just create a website or a social network to direct your consumers
With the above strategies, the chances of achieving such results will certainly be greater, as long as entrepreneurs dedicate time, efforts and resources to put them into practice, offering close and available service to its customers
