Accepting Fernando Passos' invitation to take on the role of CEO of Mundial Logistics is a significant milestone that marks the beginning of a new phase in both my career and the company's journey, representing the beginning of a period of growth and innovation. With the responsibility of leading this company that recently celebrated 25 years with a rich history and a promising future, I share with you the strategies and visions that will guide our next steps, with special emphasis on the upcoming inauguration of our new Distribution Center and the headquarters of Mundial. This expansion project will include the implementation of artificial intelligence and automation of the operations of the new distribution center. It is a venture that, by itself, says a lot about our new market positioning
The transition of command to a CEO and the establishment of a Board of Directors are decisions that reflect the evolution of our corporate governance. Fernando Passos, founder of Mundial, assume as chairman of the board of directors. Fernando's experience and legacy are invaluable, and it is with great honor and immense respect that I will continue his work, with the mission of leading Mundial Logistics to new transformative achievements
We will show the industries we serve that, more than logistics operators, we can act as true business agents for them, offering intelligent solutions for our clients' value chain, after all, we are very clear about our purpose which is "To Make Brands Sell More"
The new Distribution Center and new headquarters of Mundial Logistics: A milestone in the sector
Certainly one of the first major moments of my management will be the inauguration of the new distribution center and the company's own headquarters, a project where we invest 30 million reais solely in infrastructure, and represents a significant advance in our operational and technological capacity. Strategically located near Guarulhos Airport, less than 2km from the Presidente Dutra and Ayrton Senna highways, the CD has 40.000 m² for storage and is part of a logistics complex of 147.000 m² in which the group is a partner. With this expansion, we will increase our capacity to 80.000 pallet positions only in Guarulhos, this space was designed to meet the demands of the health and trade marketing sectors, offering modern and efficient solutions for our clients
With 45 thousand pallet positions and the incorporation of advanced technologies, as a state-of-the-art control tower and automation and artificial intelligence (AI) systems, the new CD not only improves our operational efficiency, but also ensures the delivery of services of the highest quality. This investment expands our operational capacity and positions us at the forefront of logistical solutions for sectors regulated by health authorities, including medications, cosmetics, food and drinks
The simultaneous inauguration of the new headquarters and the new distribution center is just the beginning of a promising journey to challenge the status quo of Brazilian logistics and help our clients sell more. It is important to highlight that, not by chance, the architectural design of the new headquarters is inspired by the world of technology startups and not by traditional logistics. My vision for Mundial is to achieve "Customer Delight" through three main pillars
- Valuing our people
Qualified people, a collaborative spirit and a sense of common purpose ensure the integration of teams which is essential for the internal efficiency of processes.
Many companies claim that people are the most important asset, but in practice they do not guarantee the climate of psychological safety necessary for innovation and high performance. They end up repeating clichés. In my opinion, when it comes to logistics services, it is to have people who have a "passion for serving" and who are outraged by poor service, reacting to recover it and promptly correcting the problems that will inevitably occur.
- Excellence in operational processes:
Excellence has been a word repeated in power points and little achieved in real life. We know the great challenge of putting it into practice in the service industry, considering the level of social inequality and functional illiteracy in Brazil. The fundamental thing is to pay attention to the details in each of the main ingredients capable of bringing this word to life: people, processes and technology
- Technological transformation:
The market for logistics operators in Brazil is large and fragmented, conforme estudos ILOS/ABOL. We have enormous potential for the application of new technologies in the provision of intelligent services for the optimization and digitalization of the Supply Chain. Technologies like conversational AIs, automation, robots, IoT, blockchain, for example, they are still little used and this scenario is likely to change quickly from now on. My role will be to ensure that Mundial will act as an agent of this change in level
Developing each pillar above within a solid ESG agenda, we will ensure the sustainability of the accelerated growth that is to come
Global Promotional and Healthcare: Our Success Stories
At Mundial Logistics we have two divisions that are essential to our market strategy:World PromoteslanguageWorld Healthcare.
Promotional WorldMOne is dedicated to creating innovative solutions for trade marketing. We offer everything from handling, road and air storage and distribution, up to the creation of customized strategies for the Point of Sale (POS), with the aim of helping brands stand out and increase their sales. We have an advanced platform for integrating information from the entire promotional logistics chain, end-to-end connecting data from our clients' suppliers, our CDs, 88 advanced storage bases throughout Brazil, last-mile deliveries and actions at the point of sale.
World Healthcareit is our specialized logistics arm for the healthcare sector. We operate finished products, free samples and promotional materials for pharmaceutical industries in 30 thousand m2 of warehouses. We provide a full service, that goes from the storage of medications and medical devices to the final delivery of these products. With strategic partnerships with leading companies in the market, we are prepared to be the ideal logistics partner for the leading brands in the healthcare sector
Finally, taking on the position of CEO of Mundial is a challenge that I embrace with joy and a deep sense of responsibility
I am excited about what the future holds for us and confident that we will achieve great accomplishments. I thank each member of our team, to our partners and clients for the trust placed in Mundial Logistics. With a solid foundation and a clear vision, I am convinced that we will make history
