E-commerce is the boom of the moment, the desire of all entrepreneurs who only have physical establishments and are looking to scale their businesses by entering the virtual market in order to sell to various places in our country. But, could it be that, to continue with this choice, your company has strong enough foundations to compete in this competitive avenue
In a highly globalized market, inserting your brand into this digital environment is a fundamental strategy to expand sales reach, reach more and more potential buyers and, consequently, prospect corporate profits without geographical barriers. According to data released by BigDataCorp, as proof of this, more than 60 million companies opened in Brazil, about 36,35% of them (the equivalent of, approximately, 22 million CNPJs, they are already selling online
The growth opportunities for a business in this universe are enormous – however, size brightness can overshadow some important considerations that must be taken into account in this immersion. Consumers are becoming increasingly demanding about who they buy from online and, in the face of this high selectivity, certain slips can cause brands to gradually lose potential customers
According to another study conducted by Opinion Box, there are five main causes that influence, directly, the withdrawal of online purchases by consumers: shipping cost, high prices, long delivery time, poor UX on the site or app and, finally, poor service in digital channels. Apparently simple points, but that, for sure, will make all the difference for the success or failure of an e-commerce
Considering this scenario, one of the most important points that entrepreneurs must keep in mind for their online business, really, bill to the point of breaking even and achieving some initial profit for its owner, it is the creation of strong enough foundations that structure the development of the online store for the conduct of its journey. This is because their absence, even with a good joint marketing effort, can make it so that, in certain market niches, potential customers arrive at the site through ads, but do not complete your purchase
Still, the payment terms, brand differentiation, competitor analysis, tone of voice and visual identity defined, as well as the persona that is your audience, they also cannot be left out of this process. After all, in the event that even if just one of these mentioned points is not aligned, it is possible that revenue will drop drastically, because, in the end of it all, each gear of this machine that is "e-commerce" must be allocated precisely, so that no problems arise in the first few months
Those who wish to digitize their businesses should prioritize the points mentioned above, in such a way that, in the face of any of these risks, manage to arrange them in a timely manner so that, thus, can venture into the seas of e-commerce. This, in addition to avoiding investments that, possibly, they would be thrown away upon arriving empty-handed in this battlefield that is the digital environment, it will minimize the chances of your consumer having a negative experience that harms their image in the market with partners and future buyers
What we should not, as marketing professionals, it is to sell illusory ideas that will be unattainable for our clients. After all, without the client's profit, who will pay for our services, isn't it
