Sustainable transformation is a theme that is becoming increasingly urgent and relevant in the current scenario. In 2025, I believe that awareness will be the foundation for us to advance in this process
The more people are aware of the consequences of their actions for the environment and society, it will be easier for all of us to follow the path of sustainability. And this does not apply only to large companies or governments, but to each one of us, in our daily lives
Reflecting on this theme, I see that awareness is, without a doubt, the key to this transformation. When we understand the impact of our choices, whether in consumption, in work or in daily interactions, we become more likely to adopt sustainable practices
It is an immeasurable benefit not only for the planet, because it also generates a direct effect on business. Companies that make sustainability a genuine value tend to attract consumers who share those same principles, building a relationship of trust and loyalty
It's like I usually say: the impact starts with the individual, but it is the sum of these attitudes that makes a difference for the collective
Trends for 2025
In 2025, sustainable investments, or ESG (environmental, social and governance, will gain even more strength – after all, the planet is asking for help. Investors are increasingly aligning their resources with causes that promote a positive impact on the world, and the circular economy stands out as a growing trend
In my opinion, it is a model that, in addition to helping reduce waste, creates new opportunities for companies that care about sustainability, attracting an audience that values conscious consumption. Sustainable infrastructure, in turn, will be shaped by innovations that seek to reduce environmental impact and promote greater efficiency
We will increasingly use recycled materials, renewable energies, modular construction and the concept of smart cities, trends that should also transform the way we live and work starting in 2025. Still in this context, we cannot forget the fundamental role of governments, that need to continue creating and improving public policies, creating tax incentives for accelerating immediate changes
What we learned from COP29
COP29, held in Baku, Azerbaijan, brought important advances, but it also showed that there are still challenges to be overcome. The climate financing goal of US$ 300 billion per year by 2035, for example, generated discussions among experts, that they considered below expectations; however, the event highlighted the importance of a global effort to tackle the climate crisis – and I am optimistic that Brazil will be able to influence the agenda of COP30, in November 2025, regarding the urgencies that must be prioritized
What I see as essential for 2025 (and beyond) is the union of efforts between companies, governments and individuals. We all have a role to play in creating a more sustainable future. I believe that education and awareness are the foundation of this transformation. It's not about grand gestures or empty speeches, more consistent and daily actions that, added, great transformations
If we can put these values and attitudes into practice, we can create a more "alive" and fair world for future generations. After all, the transformation begins with each one of us, in our daily choices, and it is this commitment to the collective that will truly generate the positive impact we so need
As I heard from a Brazilian ESG specialist, COP30 "does not have to be an option for us, Brazilians, "and it is a DUTY"
