We live in a world of excessive digital stimuli. As soon as we turn on our computers or cell phones we are bombarded with news, information and activities that are causing a huge addiction to screens. This high amount of hours online, mainly for those who work remotely, brings many setbacks to the focus and mental health of talented individuals, but that end up operating in automatic mode, like they were zombie professionals
In this scenario, HR plays a very important role in ensuring that technology is used to our advantage, creating connections and maintaining each of our quality of life even from a distance
The amount of time Brazilians spend connected is shocking. More than 90 hours a week immersed in the online universe, according to data from IBGE, highly related to the growth of remote work that caused us to spend much more time in front of computers performing our tasks. The result of this, on the other hand, it's quite negative for our health, raising anxiety cases, overload and, to make things worse, reducing real connections in daily life between teams
It is becoming increasingly difficult to capture people's attention, what makes this attention economy something highly scarce and valuable in our society. It is precisely here that HR comes in as a guardian of the balance between personal and professional, in naturally turbulent environments impacted by technological advances – promoting healthy disconnection practices that promote guidelines to be followed in this digital environment
Whether through workshops, lectures, mentoring or other activities, HR should educate leaders about these online boundaries, organizing ongoing conversations about topics such as the importance of not sending messages about work outside of business hours, schedule meetings in advance so everyone can prepare, encourage breaks during shifts, and promote endomarketing moments that create actions to talk about topics other than work
These topics need to be integrated into the companies' policies, and not just remain as a "beautiful speech". After all, digital platforms are developed to capture our eyes and mind and, when this happens at work, we lost what we need most to generate value for companies: focus
We cannot create zombie professionals, exhausted in their routines due to this excess of information they receive daily and that, consequently, they cannot produce so many qualitative results. They will always be online, but never truly present, what makes attention the most valuable currency the market can have right now, even a competitive advantage in the face of such a rare asset to find nowadays
The human resources department plays an essential role in promoting a more humanized and close people management. He needs to be an attention curator, creating actions that promote and improve relationships between teams and filtering out noise that hinders this greater goal. Helping people understand where to focus their energy in their work routines more intelligently, improving not only your performance, as well as your quality of life and balance between professional and personal
