Being an entrepreneur in Brazil is never easy, but no one ever said it would be so difficult. With each passing day, new difficulties arise and we have to deal with various issues, and that often escape our control. The biggest example of this is the economic crisis situation that the country is currently facing, what causes an increase in inflation and high interest rates, what can severely harm different sectors and business models
However, despite the adversities that may arise along the way, people do not give up trying. According to data from a survey conducted by Sebrae (Brazilian Service of Support for Micro and Small Enterprises) based on data from the RFB (Federal Revenue of Brazil), Brazil registered 874 thousand new microenterprises in 2024, what does a 21% growth compared to 2023 represent
The truth is that this scenario shows an attempt to revive the Brazilian economy, focusing on the outsourcing of activities and the range of services that are offered today, whether by new companies or by entrepreneurs who work basically alone, how is my case. For even in the face of inevitable risk, entrepreneurship continues to be an alternative source of income, but can cause fear and apprehension
When I think about my career, before making the decision to become an entrepreneur, I would consider elements that would cease to be certainties and also the uncertainties that would come to exist, and that I wouldn't know how to handle at the beginning of my professional journey as a specialist in management by OKRs – Objectives and Key Results. That's why, I listed my two biggest nightmares as an entrepreneur
1st nightmare: not having a salary deposited into your account
I worked for years at a company, and like every collaborator providing their service, I was sure that the salary would be deposited into the account every month. However, when I decided to start my own business, I lost control over this issue. After all, it can happen that one month or another has no clients, or more revenue in one month and a little in the next and so on, the money does not come in. In the beginning, I didn't know how I was going to react to this. Some people may feel anxious, but it is necessary to trust the process and work hard to make it happen. It wasn't simple for me, but just by bringing this to consciousness, has already helped me a lot to deal with the topic
2nd nightmare: not being chosen
Naturally, we know that we will not always be chosen in the bidding process. I know it can happen, but more uncomfortable. Wow, what do you mean? I am different, I am better. We have to find this within ourselves, it is not? So when a prospect doesn't choose me – what are rare cases -, I always reflect on what criteria were used and try to see the situation from the person's perspective, for those who know to try a different approach next time, evolving and improving more and more
These are points I have had to deal with since the beginning, with greater or lesser degree of awareness. Muitos outros pontos podem surgir dependendo da pessoa e/ou do contexto onde se encontra. However, the most important thing is to actively seek to bring to consciousness what may hinder your process later on, you simply cause mood changes that can impact your family. Everything an entrepreneur doesn't need is to struggle against the inherent difficulties of working outside the home and to have to fight against other challenges that arise at home due to the pursuit of this dream.
