For a startup to stand out in the market, today, It is essential that it presents a combination of strategic factors., technological and operational. It is also critical that founders have a clear and attractive value proposition.. Currently there are many solutions emerging that are still more of the same., therefore it is necessary to offer an innovative solution to a significant problem or an unmet need in the market.
If there's already something on the market, Your solution needs to have a clear differential that highlights the competition, either in terms of technology, business model or customer experience.
When a startup is going to be formed, Founders need to have complementary skills in areas like product development., marketing, sales, finance and operations. Seeking help when there is no experience in some area is another determining factor. We know that many startups die because of lack of management..
Adopt emerging technologies such as artificial intelligence, big data, blockchain, among others, to improve products and processes is also indispensable, as well as developing a technological infrastructure that allows scalability and flexibility to grow rapidly according to demand.
The source of revenue needs to be clear and the business model needs to prove sustainable. For that, a sustainable and scalable revenue model needs to be defined, like signatures, direct sales, advertising, among others. Furthermore, constantly seek thebreak evenAnd having a lean and sustainable structure are two essential postures., as well as maintaining strict control over operational costs and seeking efficiency in all areas.
The customer is the focus: he needs to have a unique and exceptional experience, from first contact to after-sales support. Listening to this client is paramount., since product improvement should be the focus according to consumer feedback.
Invest in marketing and highlight your competitive differentials, For he who is not seen is not remembered.. Understand where your customers are and create a targeted communication strategy. Show yourself as a strong brand, consistent, who has authority in the market and knowledge.
Don't look for investors just for the money, But also by connections and mentors., that offersmart money. Forming partnerships with other companies, Universities and organizations that can add value make a difference to stand out and attract investors.
Governance is fundamental to business, both to maintain sustainability and to attract investors. Thus, Founders need to have adaptability and resilience., need to be prepared to change direction quickly based on new information or changes in the market.
These elements, combined, can help a startup position itself competitively and thrive in a dynamic and challenging market.
