Traditionally held on the last Friday of November, Black Friday is already part of the Brazilian calendar and goes far beyond a simple promotional date. Originated in the United States, the day began to be celebrated in Brazil in 2010 and quickly became one of the most important moments for commerce, moving billions of reais and bringing significant impacts to the country's economy
Only in 2023, e-commerce generated over R$ 7 billion in sales during Black Friday. When we add up the purchases made in physical stores, this number is even larger, benefiting everything from small businesses to large retail chains. This movement boosts consumption and helps to heat up Brazil's Gross Domestic Product (GDP), functioning as a thermometer for the economy
Another positive reflection is in job creation. With the increase in demand, companies hire temporary workers to act as salespeople, stock clerks, logistics operators, among other functions. For many, these jobs represent an opportunity to boost income at the end of the year, especially in a country where the unemployment rate is still high
Furthermore, the promotional data played a fundamental role in the expansion of online commerce in Brazil. In a scenario where more than 70% of the population is connected to the internet, digital purchases have exploded. Companies are heavily investing in digital marketing campaigns, while consumers eagerly await discounts on products like cell phones, appliances and clothes
However, not everything is perfect. There are also challenges, how the increase in fraud and deceptive practices. Problems such as price manipulation, in which the values are inflated before being "discounted", still generate distrust. Furthermore, the pressure for excessive discounts can compromise profit margins, especially for small merchants
Even so, Black Friday is a unique opportunity to boost the market and stimulate the economy. So that your impact is increasingly positive, it is important for consumers and companies to act consciously, ensuring that the date continues to be a driver of economic growth for Brazil
