StartArticlesThe advancement of artificial intelligence and the new directions of the market

The advancement of artificial intelligence and the new directions of the job market

Since the explosion of generative artificial intelligence models, the theme has become a central topic in discussions across all areas of activity, especially in the corporate world. At the same time that several companies invest to try to enhance the potential of technology, others are still seeking to understand the real impact and changes that these solutions represent for the future of the job market, including the disappearance and emergence of professions. 

In a recent study by the International Business Machines Corporation (IBM) involving more than 3,000 executives from 28 countries, the organization warns that AI will be a key factor in changing the way we work, in addition to redefining career possibilities and income generation. According to the survey, four in every 10 workers – what is equivalent to about 1,4 billion professionals worldwide -, will need to requalify, because your jobs will be directly affected by automation and technology. 

At first, entry-level positions present more risks, while specialized functions or those focused on strategic data analysis are seen as less vulnerable by executives. To get a sense of the size of the projected impact, the IBM report also points out that companies that implement AI in their daily operations should show an average annual growth outlook of around 15%. 

In light of this scenario, an important question arises: how can professionals take advantage of these transformations to try to diversify their income sources and strengthen their careers? In this context where the concept of employment must be redefined, on-demand work, paid services and extra income apps prove to be essential alternatives to ensure financial stability

For many, extra income services should represent not only a supplement to income, but your new professional reality. After all, the flexibility provided by platforms that offer such a model brings with it the potential to serve both those who need to compensate for the loss of a fixed occupation, as for those who seek a way to gain autonomy without relying exclusively on a single job

This is possible because on-demand performance creates a broader range of options, where professionals of different qualifications can offer specific expertise, inclusive for various areas. As a result, the professional can increase their exposure and attractiveness to the market, drastically reducing your dependence on a single employer. Even so, it is essential to ensure new skills and abilities to stand out in a market that will be more competitive. 

The fact is that the advancement of AI and automation brings evident challenges, but also offers opportunities for workers. In the face of an increasingly unpredictable scenario, the flexibility offered by on-demand models allows professionals to adapt their paths for a future where the security of traditional employment is increasingly distant. Recognizing this reality as soon as possible will be essential to remain relevant and, above all, maintain financial stability

Thales-Zanussi
Thales-Zanussi
Thales Zanussi is the founder and CEO of Mission Brazil, the largest rewards services platform in Brazil
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