A NRF 2025, largest retail fair in the world, opened its doors on January 12, in New York, bringing together the main players in the sector. If there is a space with rich discussions and the identification of the most current and important market trends, it's this
The first day of the event has already arrived with a bang, mainly due to the focus on a specific subject: everyone is talking about artificial intelligence (AI). Technology dominated the discussions, especially regarding its application in the daily tasks of retailers and the industry. The development and improvement of new tools in this field were also important topics in the debates
AND, as it could not be otherwise, when we talk about AI we are automatically also talking about data. In this sense, the so-called "third-party data" have been at the center of discussions at NRF 2025.
This strategy aims to expand knowledge about the consumer, allowing for more complete profiles to be drawn and more assertive decisions to be made. That is to say, it is a sphere of action that works with more robust data, which consequently help to create more personalized campaigns and actions focused on the shopper.
Everything is for yesterday
Along with the technologies themselves, another fundamental point addressed in the new edition of the NRF is urgency. The speed in decision-making is pointed out as crucial, being a consensus in the sector the need for companies to dive headfirst into bold projects, that truly transform the current scenario.
In an increasingly dynamic world, with anxious consumers, the ability to act quickly and assertively is essential. Companies need to adapt and act with the speed that the market demands
Great missions, how to use data, of CRM, customer relationship, all these themes are paths that cannot be postponed or seen as trends that will still come. They already exist and need to be embraced by retailers as soon as possible
The future of retail has begun and the debut of NRF 2025 is proof of that
