Between March and May of this year, we conducted a survey in theBrandMonitorthat identified that 84,2% of major brands had at least one fake website created and published in their name, on the internet, in the last three months. This alarming data reveals the vulnerability of brands, both Brazilian and international, to the frauds, digital assaults and threats
The proliferation of fake websites occurs for various reasons, being one of the main issues the apparent misinformation of brands regarding frauds. This inattention sends a message to malicious users that there are opportunities to profit by using the authority and image of reputable companies. And that is concerning
The brands most impacted by digital fraud face an average of 85 suspicious domains, compromising both your results and your reputation. Daily, new scams and fraudulent sites are emerging on the web and it is crucial for brands to stay one step ahead of these malicious agents
The main characteristics of fake domains
The first step to effectively combat fake domains is to know how to recognize them. Thus, companies are able to propose a more objective and focused planning to identify those who are truly the brand's aggressors
Although there are several possible formats for these frauds, there are some aspects that are common to all fraudulent addresses. I have gathered some of them below to guide and help your brand in this identification
- Domain errorsfake sites usually imitate legitimate sites, changing only small parts of the address. That's why, be aware of strange suffixes.xyz, .club, .info, spelling errors or additional words and letters
- Language lapsesfake sites usually have spelling errors, grammar and punctuation. Poorly written texts and nonsensical sentences are important warning signs
- Design changesdisorganized layout, low-quality images and confusing navigation can also indicate a fake website. The rule is simple: always be wary of sites with an amateurish look
- Amazing and urgent offers:absurd discounts, free products or unmissable giveaways can be bait to lure you to a fake website. The sense of urgency is also a common weapon used by these fraudsters
Ensuring the protection of brands against fraudulent sites goes far beyond preventing conversion theft or revenue loss, because it directly involves the way your brand is perceived by the market and by your customers. After all, this demonstrates a genuine concern for the security of its consumers' data and for maintaining a positive image. However, this is not all: this perspective also ensures that teams can identify these threats before they become costly and bureaucratic legal issues
