— "Learn how to identify a good business opportunity in the market to assist in the development of new tools and digital solutions from startups".” —-
The delimitation of aopportunitywith a high chance of success in the market represents one of the first steps for the development of a startup. With technological innovation and the development of complex data management systems, there was an improvement in services and in identifying problems that can be solved using digital tools and solutions
More and more, digital businesses are created to outline specific problems and targeted pain points using emerging technologies, how Artificial Intelligence (AI). Therefore, with technological innovation present in the DNA of startups, these ventures demonstrated significant resilience in the face of instabilities in the financial market and events that reconfigured the global economy, like the pandemic
1. Finding a problem
Most of the time, theThe development of a startup begins with the identification of a relevant problemthat can be solved through a digital solution. This stage involves market research and in-depth data analysis to ensure the viability of the business
The structuring of the idea and the planning of the startup model represent phases that come after the identification of the business opportunity. The problem needs to present sufficient recurrence to sustain the activity of the venture
2. Defining the customer profile
Determine the customer profile, based on the opportunity outlined by the startup's feasibility study, allows measuring the size of the target audience, able to direct campaigns and the customized product development
Furthermore, establishing the customer profile serves to validate public interest in the business. It is important to understand if the idea truly represents an innovation in the market, and how scalable the business can be
3. Validation of empathy
Understanding the pains of the market goes beyond identifying a good business opportunity. Maintain empathy with the customer, proposing an efficient solution to a specific problem, ensures greater assertiveness in product creation in startups
That is to say, understanding the user and creating product-oriented surveys are points that allow for verifying the accuracy of the business in relation to the market
4. Activity management
From the selection of the initial problem to be solved, other challenging tasks will arise on the path of those who are entrepreneuring. Therefore, the chance to leverage the business is related to the management of activities in the startup
It is not possible to solve all problems quickly. That's why, the management of activities in a scalable way is necessary to delegate tasks and keep all stages of idea development running
5. Create products to serve the market
The search for scalability in a startup must adhere to some essential principles for the healthy maintenance of the business in the long term. The poorly explored opportunity can result in substantial losses for the business
However, it is necessary to maintain the balance between business opportunity and scalability. The developed product must serve and meet the market, and not only to the expectations of the entrepreneur
Technological innovation has allowed startups to survive unforeseen events such as the pandemic and economic instability in developed countries, that would not be achieved without the precise identification of a problem to be solved in the market. Therefore, defining the opportunity and validating the audience's empathy are essential steps to maintain the scalability of the business in a digital environment
