Artificial Intelligence (AI) is transforming different sectors of society, and security stands out among the areas that have benefited the most from technology. Property and urban surveillance has presented innovative solutions that promise to redefine standards. In Brazil, this trend continues to expand, reflecting a market in constant adaptation to the new demands of companies and consumers.
In the asset protection sector, AI introduces unprecedented levels of personalization and efficiency. Advanced systems are capable of learning from the environment and detecting unusual patterns, acting preventively to avoid incidents. The proactive approach allows for quicker responses to threats and significantly reduces risks. The trend is that these resources will be increasingly adapted to the specific needs of households, condominiums and companies, offering integrated and efficient protection.
Facial recognition and digital media in retail
One of the most promising innovations for 2025 is the use of facial recognition on a large scale. Initially developed for public safety, the resource is now widely applied in retail, with functions that go beyond loss prevention. Aids in the identification of gangs and in the monitoring of suspicious behaviors, but also provides valuable data about the audience profile, as gender and age group. The information helps retailers plan promotions, to organize the product display according to customer flow and even in optimizing the team during peak hours.
Another significant advancement is the use of digital media at the point of sale, such as LED panels and systems ofDigital Signage. Such solutions allow for the customization of messages, controlling the content displayed according to the audience and the time. In addition to valuing the commercial space, the resources provide a new source of revenue, with the possibility of displaying ads from partner industries. The combination of technology and marketing has the potential to transform the shopping experience, increasing consumer engagement and strengthening the relationship with the brand.
Smart cities: protection and connectivity in urban spaces
Smart cities are emerging as one of the main application scenarios of AI in Brazil. In 2025, it is expected that initiatives such as real-time monitoring, digital walls and smart traffic lights become increasingly common. This type of resource not only improves public safety, as well as optimizing urban management, offering integrated options that help identify violations, respond quickly to emergencies and monitor traffic flows. The use of AI in smart cities reinforces the connection between technology and quality of life, creating more efficient and resilient urban spaces.
Without a doubt, the innovations driven by AI are reshaping the security sector in Brazil, covering everything from asset solutions to retail optimization. Technologies like facial recognition, digital media and intelligent systems demonstrate the potential of AI to create safer and more efficient environments. With these trends, the country is advancing in the adoption of resources that meet current demands and prepare the ground for an even more connected and protected future.
