In recent years, artificial intelligence (AI) has transformed the way we interact with technology in many areas. Between 2020 and 2023, the adoption of AI by Latin American companies increased from 58% to 71%, according to thestudy Exploring AI as a driver of change in the Latin American digital frontier, conducted by NTT Data and MIT Technology Review.
AI is being integrated into a variety of business processes, including image editing, with impressive results. The automation of repetitive and complex tasks, how to remove photo backgrounds, color correction and the application of filters, it translates into greater efficiency and quality in the edits. AI image editing tools are becoming more accessible to a wider audience, democratizing access to advanced editing techniques.
Furthermore, allows new forms of creativity, offering resources such as realistic fundraising, the automatic enhancement of images and the creation of special effects that would be difficult to do manually. The automation of these processes can also significantly reduce operational costs, making image editing more cost-effective for professionals and amateurs. This is especially relevant in digital marketing and social media, in which powerful images are crucial.
AI offers numerous advantages, especially for beginner entrepreneurs. In the field of visual creation, the use of tools with AI features allows for transforming ordinary images into high-quality professional material. Thus, small businesses can create custom designs for their social media and sales materials, saving time and resources and achieving impressive results.
The application of AI in photo editing also bringsenvironmental benefits, because the creation of digital backgrounds saves natural resources and reduces CO2 emissions. Onestudy published in the journal Naturein February 2024 revealed that image creation with AI emits between 310 and 2.900 times less carbon dioxide compared to traditional photos. However, it is important to recognize that the AI sector as a whole is increasingly demanding more energy supply, what represents a necessary balance to maximize the environmental benefits of this technology.
In Brazil, the willingness to adopt new technologies is evident. The dating app market, for example, reflects this trend. Data from the Norton 2024 Cybersecurity Insights Report, they indicate that 69% of Brazilian dating app users are interested in using AI to write catchy phrases and 67% to improve their photos. This desire to adopt AI in such personal areas as online dating indicates an openness to explore its advantages. However, this raises important ethical and security issues that need to be debated.
The excessive use of AI can lead to the manipulation of images with unrealistic and potentially misleading representations, affecting people's self-esteem and perception of beauty. Privacy is also a concern, because many applications can collect and store users' personal data, making them vulnerable to cyber attacks. The security of this data must be a priority, and companies must ensure the protection of users' confidential information.
Therefore, it is essential that AI is used with caution and ethics. Companies should adopt transparent and responsible practices, ensuring that technology benefits society as a whole. This includes clear guidelines on image editing, strict protection of user privacy and consideration of the socioeconomic impact of automation.
AI is shaping the future of image editing in Latin America, offering powerful tools that transform the user experience. As more companies and individuals adopt this technology, we can expect constant innovations and improvements in our society.
