Have you ever wondered how some companies seem to know exactly what you want even before you ask? This is not a coincidence – it is artificial intelligence applied to data analysis. In the current scenario, understanding consumer behavior has ceased to be a differential and has become a necessity for companies that want to grow sustainably , in addition to remaining competitive.
Analytical Artificial Intelligence (AAI) has revolutionized the way businesses interpret customer data. Traditional methods, such as market research and consumer behavior reports, they present significant limitations: the data is collected in a limited and sporadic manner, the interpretation can be biased and, mainly, consumer behavior changes rapidly, making these analyses often obsolete.
In Brazil, 46% of companies are already using or implementing Generative AI solutions. However, only 5% of them believe they are maximizing their potential. This reveals a significant gap and a huge space for strategic optimization.
Now, imagine a scenario where your company does not need to just react to changes in consumer behavior, but you can bring them forward. The IAA allows processing millions of data in seconds, detect behavior patterns and predict trends with a high level of accuracy. Large companies are already using this technology to achieve impressive results
- Amazonanalyzes purchases and browsing patterns to recommend products in a highly personalized way, increasing sales conversion;
- Netflix75% of what users watch on the platform comes from recommendations made by the IAA, ensuring greater engagement and retention;
- Magalucustomizes offers and optimizes inventory, ensuring that the right products are available at the right time;
- Of coursemonitors client connections and anticipates potential problems, resolving them before they are even noticed.
Companies that use AI in data analysis are leading their markets, while those that ignore this trend run the risk of being left behind. The world has already changed and it is time to act. If your company is not yet adopting AI to better understand its customers, you might be leaving money on the table.
The world has already changed, and companies that adopt AI are leading their sectors. Meanwhile, those who hesitate risk being left behind. Is your company ready for this revolution or will it continue leaving money on the table?
