In the last month, the Google Cloud Summit 2024 brought together major names in the tech industry in São Paulo to discuss advancements in Artificial Intelligence (AI) and other emerging technologies. The event connected the audience with various technological innovations, in addition to bringing reflections on how to turn these advances into concrete solutions to overcome challenges in the business world
One of the main points discussed was the practical application of AI. Eduardo Lopez, president of Google Cloud for Latin America, highlighted the importance of using AI to solve real problems, how to optimize internal processes and improve customer experiences. Generative AI has gained prominence with practical examples of how to automate activities and generate new products that promote efficiency and innovation
The following were presented:Cloud Spaceand theStartup Hub, both in São Paulo, whose objectives are to accelerate the development of digital solutions and strengthen the startup ecosystem in the region. Through these initiatives, Google offers cutting-edge infrastructure and specialized support to foster innovation and help emerging companies overcome challenges efficiently
During the event, Gentrop took the main stage with Natura to launch the case involving the two companies, highlighting the 90% reduction in rework after the adoption of Google Workspace. The partnership impacted more than 20,000 employees in Latin America, promoting greater operational and collaborative efficiency
Being one of the sponsors of the event, Gentrop also presented a lecture on the case of Banco Mercantil, that achieved a 30% increase in the efficiency of internal processes and greater collaboration among teams distributed across Brazil. The adoption of collaborative tools has significantly contributed to the cultural transformation of the company, aligning technology and organizational values
Responsible Artificial Intelligence
Another important point was the emphasis on responsible AI, integrating AI in an ethical and transparent way, minimizing bias and maximizing safety. The Summit reinforced the importance of designing technologies that consider social impacts and user privacy
Tools like the Vertex AI Agent Builder, that allows creating personalized virtual assistants, also stood out. These tools automate processes and adapt to the specific needs of each organization, increasing operational efficiency. Google Workspace was also addressed in conjunction with generative AI, how the Google Vids and Gemini 1 tools work.5 Pro, that enables the generation of content in a collaborative and automated way, saving time and maximizing the impact of activities
The Google Cloud Summit 2024 demonstrated that collaboration among different actors – from startups to large companies – it is essential to promote a robust innovation ecosystem and create solutions that prepare the market for future challenges
We are just at the beginning of a digital transformation journey, where technology – when used ethically and focused on people – can transform how we relate, we work and live
