I share with you a conviction that I hold: the importance of having a digital branch for the success of any company. But, before I present my concept of a digital branch, I need to clarify what a headquarters is and what a branch is. So let's go:
In the traditional concept, the headquarters is the main office of a company, where strategic decisions are concentrated, the central administration and the main operations. The branch is an extension of the headquarters, operating in a different location, but under the direction and control of the parent company. The subsidiary carries out the company's activities, but does not make independent strategic decisions. In summary: the matrix commands, the subsidiary executes.Presented this concept, now what is the "digital branch"
A digital branch is the extension of your expertise in the online environment. It is the opportunity to share your knowledge, product or service for the digital market, reaching new audiences and expanding its possibilities. That is to say, the matrix, your knowledge and business offline, commands and directs your digital branch, that is, your online business based on knowledge or expertise
We observe a growing movement of professionals and companies migrating to digital. Here I will talk a little more about the digital knowledge branch bias.Many seek to create online courses or mentoring to generate new income, but it is essential to understand that digital presence should be seen as a complete business strategy
It is necessary, before everything, understand the difference betweenmarketing digitalanddigital market. While the first refers to actions to promote your brand online, the second represents the broad environment where all these actions take place
And what are the advantages of investing in a digital branch
- Reduced costs:the maintenance of an online business is considerably lower compared to a physical structure
- Audience expansion:the reach of your brand and message becomes exponential
- Generating new revenue and opportunities:the offer of online products and services, in conjunction with marketing strategies, opens doors to new sources of revenue and brand consolidation
But why is the digital market so important? DataReportal's data reinforces this need
- 86,6% of the Brazilian population uses the internet
- The average daily browsing time is 9 hours and 13 minutes per user
- 94,5% of users conduct online searches monthly
- 60,9% seek information about brands and products on social media
Based on these numbers, the importance of positioning oneself in the digital market becomes clear
But how, in practice, apply the concept of digital branch
An experienced dentist, for example, you can share your knowledge online through courses or consulting. With that, he generates new recipes, consolidates its authority in the market and, more important, contributes to the growth of the area as a whole. Your students, with your new knowledge, will also achieve better results, creating a virtuous cycle of development in the market
The possibilities are endless, regardless of the area of activity. If you haven't explored the potential of the digital market yet, it's time to create your digital branch and expand your horizons
Hey there, ready to create your digital branch and expand your business
