Maintaining express flower delivery represents a great challenge for online florists. The service is considered one of the most valued by consumers, who are looking for last-minute gifts for the birthday, the unexpected celebration or simply to express a gesture of affection, being agility in delivery the competitive differential to retain the customer
However, offering efficient express delivery in the flower e-commerce requires overcoming logistical challenges in a growing market that presents great opportunities for business growth
Flower quality
Flowers and arrangements are delicate products, that require extra care in handling, packaging and delivery of items to preserve beauty and freshness
Therefore, the conditioning of the flowers is what ensures the careful availability of the product, obeying criteria such as estimated delivery time, storage temperature and humidity index in the environment
Operating costs
Operational costs are also among the main challenges for maintaining express delivery in online florists. With the demand for quick and efficient activities, the modality can increase expenses in more distant regions and in cases with high order demand, what requires the development of strategies for deliveries
Logistics infrastructure
Ensuring logistics infrastructure is what grants success in express delivery operations. Maintaining a network of collaborators and strategic distribution points results in lower operational costs for the modality, that requires real-time tracking tools and more assertive and efficient communication with the customer
