According to recent projections by the International Monetary Fund (IMF), Brazil is expected to grow by 2.2% in 2025, with the unemployment rate remaining stable at around 7.2%. The scenario of moderate growth and gradual stabilization of the economy next year is expected to influence companies' priorities, which will seek not only efficiency and cost reduction but also innovation and sustainable growth strategies. The analysis is from Grupo Hub, an HR consulting firm with recruitment, selection, and people development solutions, with over 10 years of experience and clients such as Ambev, Google, Natura, Santander, Stellantis, and Vale in its portfolio. According to the company, in light of the expectation of an adjustment phase in 2025, advances can be expected in strategic sectors that promise to stimulate the labor market, especially for managerial positions.
According to Victor Fazzio, senior partner of the Hub Group, the Technology sector will remain buoyant in 2025, leading job creation for managerial positions. In 2024, 25% of the positions worked on by the consultancy were allocated to the segment. Next year, the Brazilian economy will present growth opportunities for companies and professionals willing to invest in innovation, digitalization, and sustainability. Knowledge in these areas will be competitive differentiators across all sectors, especially for management and executive positions, which will need to combine technical and strategic skills, highlights the executive.
The growth of artificial intelligence, cybersecurity, blockchain, and data analysis is expected to boost the advancement of digital transformation across various industries. Skills such as adaptive leadership, change management, and strategic vision will be in high demand.
The consultancy lists, below, the positions that will be in demand in 2025.
Chief Technology Officer (CTO)
Responsible for leading the technological strategy, this professional will be essential in guiding innovation in digital products and services in a market that is constantly changing.
Artificial Intelligence (AI) Specialist
AI is becoming essential for optimizing processes, predicting trends, and personalizing customer experiences across various sectors, from finance to healthcare. Specialized professionals will become increasingly necessary to develop, train, and fine-tune AI models, ensuring that the technology is used ethically and efficiently.
Chief Information Security Officer (CISO)
Cyberattacks increased worldwide in the first half of 2024, including in Brazil, according to the Threat Intelligence division report of Check Point Software. With the escalation of this scenario, there will be high demand for professionals who ensure data security.
Cyber Security Specialist
Digital security is a constantly evolving field, not only due to the increase in cyberattacks but also because of the complexity of data protection regulations (such as LGPD in Brazil and GDPR in Europe). Companies will need specialists to protect sensitive data, assess risks, and develop security strategies against threats.
Data Science Manager
A study conducted by McKinsey & Company showed that companies that use digital data intensively have experienced above-market growth, including boosting their EBITDA. The use of data for business decisions will continue to drive demand for leaders in data science and analytics.
Data Analyst/Big Data
With the exponential growth of data, qualified professionals will be needed to analyze it, generating actionable insights that support decision-making. The Data or Big Data Analyst helps extract value from data, which is now crucial for competitiveness, process optimization, and identifying new business opportunities.
Analytics Manager
In addition to data analysis, efficient management of analytics operations and transforming insights into strategic actions are necessary. The Analytics Manager leads teams and projects, aligning data analysis with business objectives, becoming essential to ensure that analytical insights generate real value.
Cloud Engineer/Specialist
With the migration of many companies to the cloud, due to the scalability and cost reduction it provides, cloud specialists will be in demand to implement, maintain, and optimize infrastructures. These professionals are crucial to ensuring the security, efficiency, and compliance of systems and data stored in the cloud.
