By the end of 2025, Generation Z — born between 1997 and 2012 — will represent 27% of the global workforce, according to data from Zurich Insurance and the World Economic Forum. 86% of young people in this generation say that having a sense of purpose is essential for their professional satisfaction, according to Deloitte research. And more: 70% said they prioritize companies with ethical values — even if it means earning less. On the other hand, The turnover among Gen Z professionals is higher than the average, and only 35% of them consider themselves engaged with their work, lower number than observed among Millennials or Y (42%) and Generation X (48%)
The difference in values compared to previous generations shown in surveys is striking. If the Baby Boomers and part of the Millennials valued stability and long years in the same company, studies indicate that Gen Z prefers autonomy, flexibility and social impact. The hybrid model and remote work, for example, they have become a reality: 72% of young people have already left, or considered leaving, companies that did not offer this freedom.
Reginaldo Boeira, president of KNN Group, which brings together 12 companies and leads a team of over 16 thousand employees, many from Generation Z, besides several entrepreneurs from other generations, believes that the challenge is understanding the changes. I am an advocate of the most humanized management model, based on the dialogue and active listening between generations to find a point of balance and the best direction, affirms
Reginaldo encourages employees, franchisees and managers understanding all generations and their profiles so that there is an effective and positive business transformation that reflects a common good, people and in business. There is indeed a behavioral difference between generations that is challenging for both parties, as much to the entrepreneur, from generations before Z,regarding the young person entering the career, however, in the same way, one needs the other. The most important thing is to have this collective awareness and the promotion of constant dialogue. It is also important to emphasize that each person is unique and that one cannot stereotype someone based on their age group, but to assess the genuine intention to make a difference and for the good of all, explain
There is no right or wrong part in this "story", no one is guilty. There are countless entrepreneurs who achieved success through many challenges and, at the same time, they have numerous aspirations. If the younger generations understand that there is a human being behind the employer, they could use more the sense of purpose and understand that sustainability can also be exercised through empathy. On the other hand, there are countless young people from Generation Z with incredible talent seeking to find their space and learning. In the same way, other generations can use the profile focused on stability and the maturity achieved to contribute.In addition to the responsibilities of the entrepreneur to understand the new generation, there is also the responsibility of the new generations to understand the behavior of the elders. Many times, both are acting for each other's good, but due to the lack of openness on both sides and the difference in profiles, there is a "shock", highlights
The frank conversation, the union, trust and the sense of responsibility of the parties are fundamental points for progress and balance, orient
