Agility and personalization are increasingly valued requirements in the e-commerce sector, once they allow for the delivery of a positive experience for the customer. In this sense, theComposable Commerce emerges as an important ally of companies, helping to offer the ideal product to the right person, and in the way she wants
Presented in 2020 by Gartner, the termComposable Commercerefers to an approach that develops and orchestrates a wide variety of modular services and systems in a flexible manner, in order to create customized solutions for the client. Your proposal is to achieve a balance between flexibility and speed, preparing e-commerce companies to adapt to the new demands of the digital market. For this to be possible, combines services, integrated content and data
Considered revolutionary, this approach seeks to create a personalized and smooth shopping journey for the consumer audience. All this flexibility can translate into various benefits that optimize e-commerce performance and contribute to business success, because this modular characteristic allows for the quick and smooth testing and adoption of new technologies and functionalities, instantly responding to market trends
Furthermore, facilitates the creation of personalized and tailored shopping journeys for each customer, using data and advanced analysis tools to increase satisfaction and loyalty. It also allows for the rapid and efficient development and implementation of new features, optimizing time to market and return on investment
In this way, with theComposable Commerce, companies can keep up with their growth pace without worrying about bottlenecks or unnecessary costs, because they only choose the components and services they really need, eliminating waste and ensuring financial control
Through agility, scalability and customization, theComposable Commerceallows e-commerce businesses to create amazing shopping experiences for their customers, increase the conversion, engage your audience and achieve your business goals with greater efficiency and predictability
