If you want to expand your business in 2025, know that e-commerce can bring excellent results for this. In data released by the Brazilian Electronic Commerce Association (ABComm), e-commerce is expected to grow even more this year, bringing a total of R$ 224,7 billion in revenue. If the perspective becomes reality, Brazil will be in its eighth consecutive year of growth in the sector – demonstrating a very positive outlook and a wide space for the establishment and prosperity of businesses. This, as long as they pay attention to important strategies and trends to achieve this goal
In recent years, many actions have been standing out in the country and being heavily invested in by companies on their online platforms, becoming essential to not fall behind in this great marathon that lies ahead of all e-commerces. Knowing them in depth is essential to understand which makes more sense for your reality and goals, so that they can explore this sea of opportunities that the digital environment provides
For those who do not have extensive knowledge about more advanced strategies in this universe, inserting oneself into marketplaces is an excellent way to start this journey. They are great spaces to showcase your products to an audience that, usually, search for more common items, almost being able to be called "commodities" nowadays; in addition to already having the intention to buy. In these channels, it is important to make efforts to have good communication within the platforms, answer questions from potential clients and maintain a good rating, so that they have a large number of sales and reliability
Another quite interesting movement already established in other countries, but still not so explored around here, it is live-commerce, which is nothing more than the use of live audiovisual transmission tools with the aim of selling products. This modality was already very common in the past in other forms, like the famous Shoptime case, that was always on air with sellers presenting various products and promotions
Within the digital scope, however, we still do not see this strategy being used in a widespread manner, something that could be further explored by various brands and establishments – whose key to success that will make it work and bring exceptional results will be in the tripod of humanization, connection and transparency that will be conveyed to the consumer
Forming partnerships with influencers also tends to be a great action to boost sales in e-commerce this year, directing a more assertive communication focused on a specific target audience and "loyal follower" of that public figure. If there is no large budget to invest in these more famous people, one point that should be emphasized is considering the hiring of micro-influencers, to which can be a movement within this great "game" that is capable of driving people who are, definitely, your audience, for relatively lower prices
Based on the strategies presented above, it is important to have discernment about the pros and cons of each one to understand which aligns more with your business model and proves viable within your current economic and structuring scenario. Instead of developing mass marketing plans, opting for the segmentation of campaigns to an audience that has a strong interest in the products offered in your store can increase the conversion rate, while facilitating the use of influencers and reducing spending on paid media
Finally, it is extremely important to understand that, it is of no use to increase your orders and clients, if the company does not yet have an infrastructure base that supports an aggressive increase in the number of orders and post-sale service for any consumer needs in special cases. So, to scale your business in e-commerce, consider the points and tips highlighted above that, certainly, can guide a very promising path to achieve wonderful results in this online universe
