In general terms, internal marketing, also known as internal marketing,it is a set of actions created to improve the work environment.In a world where connections are increasingly essential, the modality gains more importance, more than a strategy, it is a call to create an internal experience that reflects the company's philosophy, with results more than pleasing.
It is a fact that campaigns of this type are crucial for creating a positive work environment, inspire collaborators, strengthen the connection with the organizational culture and improve the overall performance of the company. This enchantment happens for a series of reasons, but cast two, which I consider very important: the correction of problems and the improvement of the work environment
- Troubleshoot –endomarketing can be used to identify and correct communication problems, demotivation, low productivity or any other aspect that is negatively impacting the work environment
- Improving the work environment –companies seek to implement actions to create a more positive environment, collaborative and inclusive. This may involve initiatives to improve internal communication, promote integration events, offer benefits and wellness programs, among others
Any of these situations, when resolved, results in a sensitive internal improvement that, naturally, it is reflected in the delivery and happiness of each team member. Furthermore, the methodology is also very effective for carrying out specific actions such as
- internal product or service launches
- important organizational changes
- engagement campaigns for specific corporate goals
However, there are cases where an action does not work out, what usually happens when important steps are not followed, that cannot be underestimated
- Lack of proper diagnosis
- Lack of involvement from top management
- Ineffective communication
- Not adapting to the team's needs
- Lack of evaluation and feedback
- Excessive focus on financial rewards
- Ignore the organizational culture
- Absence of sustainability
- Not promoting the active participation of employees
- Not investing in training and development
All these items need to be included in internal marketing, you can't skip any and expect a brilliant result. Considering these steps, companies of all sizes and sectors can adopt the techniques.
There is a growing trend in promoting this type of action among medium and large companies, that have resources and structure to implement more robust programs. However, small businesses are starting to realize the benefits of this type of strategy, using more accessible and creative tools to strengthen the connection with your employees.
Regardless of size or sector, the premise is the same: to value, engage and motivate teams to create a harmonious and productive work environment, that directly reflects on the growth and success of the company
