Start2025

Annual files: 2025

Softtek lança acelerador de migração para o SAP S/4HANA

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A Softtek, leading multinational in the IT sector in Latin America, launched Softtek Velocity, um conjunto de aceleradores desenvolvidos pela própria empresa que

PCI compliance rules and e-commerce need a higher level of security

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Digital security has just gained new rules and companies that process card data need to adapt. With the arrival of the version

Customer service issues cause about 80% of consumers to abandon their purchases, points to study

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In an increasingly competitive scenario, the consumer experience consolidates as a key factor for brand loyalty and success. Second

48% of companies already claim to use AI, but are your employees ready for this transformation

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As companies adopt generative AI, the leadership must reflect on whether employee training is keeping up with this evolution. Almost half of the employers

Your client wants to be heard and not convinced: the role of conversational marketing in the new era of experience

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Marketing has always been a one-way street: brands spoke, consumers listened. But that has changed. Today, the consumer wants to talk — and no

Intelipost launches Simulation Module for predictability and efficiency in freight management

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The Intelipost, leader in freight and delivery management, launches another module of the Optimize solution, complementing the Intelipost TMS: the Simulation Module.The tool enables

"How to be human among algorithms" has just been released for Kindle

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With a background that blends journalism, music, immigration and motherhood, journalist Carol Tavares has just released the e-book "How to be human among algorithms". A

Winnin launches cultural intelligence, focused on Retail and Beauty, applied for brands that want to get ahead

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Culture moves quickly and those who want to lead need to keep up. Thinking about it, a Winning,platform that uses proprietary AI to map cultural trends

Million-dollar sales expectations drive retail in the final stretch for Mother's Day

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A few days before Mother's Day, celebrated on May 11, Brazilian retail demonstrates confidence in the results according to a survey conducted by Rcell

Emotional marketing: how this connection can increase companies' sales

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How many times have you been moved by a marketing campaign? People connect with people, something that is increasingly present in the
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