Annual files: 2025

Digital transformation in 2025: maturity levels and five essential technologies to generate tangible results

Digital transformation is often seen as the ultimate goal of technology use, but in reality this is a continuous process for the

Eye of Sauron: the true responsible for the suffering of generations Z and Alpha

Within the universe of the work The Lord of the Rings, the 'Eye of Sauron' symbolizes constant vigilance, absolute power and the exercised oppression

Free shipping weighs in the purchasing decision and highlights the value of the consumer experience

According to a survey by Opinion Box, in partnership with Octadesk,free shipping is one of the main factors in the purchasing decision, influencing around

TikTok Shop: brands and sellers must adapt to the new times – and fast

Social Commerce is a growing trend that is revolutionizing the way products and services are sold online. New business trend originated

84% of patients prefer to schedule appointments through digital channels

Diagnostic clinics are increasingly integrated into the world of digital marketing, using technology to facilitate appointment scheduling and

Fipe/Buscapé: preços dos eletroeletrônicos apresentam variação anual negativa de -2,3%

De acordo com o Índice de Preços Fipe/Buscapé, The prices of electronic products sold in the Brazilian e-commerce recorded an annual decrease of 2,3% in

Evolution of the Brazilian bettors' profile reveals structural changes in 2025

The profile of the Brazilian bettor underwent a visible transformation in the first months of 2025. If before the sector was predominantly dominated by men

US$ 740,3 billion in digital advertising: What separates successful campaigns from waste

Everyone wants to sell more, attract customers and boost in digital. But, does investing in paid traffic solve everything like a magic trick

AI and utilities: A strategic partnership for Brazil

The utilities industries, responsible for providing essential public services such as energy, gas, water, basic sanitation, telecommunications, public transportation, shipping and delivery systems

Amazon announces 'Amazon Pickup Points' and expands delivery options in Brazil

Constantly evolving for the benefit of clients and adapting to individual needs, Amazon has just announced another delivery option for Brazilians
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