Annual files: 2025

Artificial intelligence and hyper-personalization influence 6 out of 10 consumers in Brazil

Consumer behavior is undergoing rapid transformation. If free shipping and good prices were the main attractions before, today, hyperpersonalization and the

Consumer behavior trends in flower e-commerce for 2025

Consumer behavior is in constant transformation, reflecting the changes brought about by technological innovations in recent years. This new phase directly influences

Did you know that stories can transform the way people see your brand

Think of a significant moment in your life. Maybe it was a personal achievement, a challenge overcome or even an unexpected experience that changed your perspective.Now, Imagine what it would be like if your brand could

What to expect from the metaverse for digital marketing in 2025

In 2021, Mark Zuckerberg, CEO and founder of Facebook, surprised the world by announcing the name change of its company to Meta, having

Personalization at scale and automation will be highlights in digital marketing in 2025

For companies that want to grow and be seen in an increasingly competitive and digitized market, digital marketing services are

Companies must now prioritize the mental health of their employees

MTE Ordinance No. 1.419/2024, published on August 27, It established that the new requirements of NR-01 will come into effect on May 25

From MS-DOS to AI: Fleet management software pioneer introduces seven new products to the market

If you're not part of Generation Z or Generation Alpha, You may not know what an MS-DOS operating system is.. This system

With a forecast to exceed GDP, revenue of SMEs in the South grows 8,4% in 2024

The Omie Index of Economic Performance of SMEs (IODE-SMEs) indicates that the revenue of small and medium-sized enterprises (SMEs) in the Southern region has increased

Loyal customers save businesses in tough times — know how to retain them

The year 2025 is shaping up to be a period of economic challenges. Projections indicate a slowdown in the growth of Gross Domestic Product (GDP), with

Innovation and a booming trade: what to expect from retail in 2025

After a 2024 marked by significant changes, driven mainly by the advancement of new technologies, a integração de canais de compra e o aperfeiçoamento da
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